{"id":149655,"date":"2022-04-04T12:56:37","date_gmt":"2022-04-04T10:56:37","guid":{"rendered":"https:\/\/ipmark.com\/?p=149655"},"modified":"2022-04-04T20:05:28","modified_gmt":"2022-04-04T18:05:28","slug":"pilar-perez-ramirez-nueva-directora-de-comunicacion-en-heineken-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=149655","title":{"rendered":"Pilar P\u00e9rez Ram\u00edrez, nueva directora de comunicaci\u00f3n en Heineken Espa\u00f1a"},"content":{"rendered":"

Heineken Espa\u00f1a ha elegido a Pilar P\u00e9rez Ram\u00edrez como nueva directora de comunicaci\u00f3n de la cervecera, en sustituci\u00f3n de Pilar Hermida del Llano, al frente desde 2015. La profesional se incorpora a la compa\u00f1\u00eda tras m\u00e1s de una d\u00e9cada en el Grupo L\u00b4Or\u00e9al, como directora de comunicaci\u00f3n externa para nuestro pa\u00eds y Portugal.\u00a0<\/b><\/p>\n

Desde su nuevo puesto, Pilar P\u00e9rez Ram\u00edrez continuar\u00e1 la estrategia de la cervecera de <\/span>seguir impulsando la notoriedad y la reputaci\u00f3n de la compa\u00f1\u00eda<\/b>, as\u00ed como tambi\u00e9n seguir con el<\/span> compromiso de sostenibilidad social y medioambiental de la empresa.<\/b> En ese sentido, la profesional llega decidida \u201ca hacer la comunicaci\u00f3n de la compa\u00f1\u00eda en Espa\u00f1a a\u00fan m\u00e1s relevante y transparente\u201d, con una visi\u00f3n 360\u00ba, teniendo en cuenta todos los p\u00fablicos de inter\u00e9s y apostando por la omnicanalidad.<\/span><\/p>\n

Licenciada en Ciencias de la Informaci\u00f3n por la Universidad Complutense (UCM) de Madrid, cuenta con un Master en Marketing Digital por el IE Business School y cursos de doctorado en Relaciones Internacionales por la UCM y las Universidades de Helsinki y Mosc\u00fa.\u00a0<\/span><\/p>\n

Pilar P\u00e9rez Ram\u00edrez tiene una amplia experiencia profesional en comunicaci\u00f3n y periodismo. Antes de trabajar en el Grupo L\u00b4Ore\u00e1l, fue responsable de comunicaci\u00f3n de <\/span>CESCE<\/b> y durante 14 a\u00f1os, ejerci\u00f3 de periodista econ\u00f3mica en medios como <\/span>Europa Press, Actualidad Econ\u00f3mica o Capital.<\/span><\/i><\/p>\n

Con m\u00e1s de 120 a\u00f1os de historia, el grupo cuenta en su portfolio con ic\u00f3nicas marcas como <\/span>Heineken, Cruzcampo, Amstel o El \u00c1guila.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

La profesional se incorpora a la compa\u00f1\u00eda tras m\u00e1s de una d\u00e9cada en L\u00b4Or\u00e9al, como directora de comunicaci\u00f3n externa para Espa\u00f1a y Portugal.\u00a0<\/p>\n","protected":false},"author":30,"featured_media":149663,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-149655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"\nPilar P\u00e9rez Ram\u00edrez, nueva directora de comunicaci\u00f3n en Heineken Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"Pilar P\u00e9rez Ram\u00edrez se incorpora a la compa\u00f1\u00eda tras m\u00e1s de una d\u00e9cada en L'Or\u00e9al, como directora de comunicaci\u00f3n externa para Espa\u00f1a y Portugal.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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