{"id":149633,"date":"2022-04-04T12:25:25","date_gmt":"2022-04-04T10:25:25","guid":{"rendered":"https:\/\/ipmark.com\/?p=149633"},"modified":"2022-04-05T17:29:30","modified_gmt":"2022-04-05T15:29:30","slug":"danone-reformula-el-100-de-su-porfolio-de-productos-infantiles","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=149633","title":{"rendered":"Danone reformula el 100% de su porfolio de productos infantiles"},"content":{"rendered":"

Danone <\/b>ha finalizado la reformulaci\u00f3n del 100% de su portfolio infantil, estrategia iniciada en 2014, con el prop\u00f3sito de mejorar la salud y el bienestar de las nuevas generaciones. Todos productos <\/span>Actimel Kids, yogur Danone para ni\u00f1os y Danonino<\/b> cumplen con los criterios nutricionales de la Organizaci\u00f3n Mundial de la Salud (OMS), estipulados para su categor\u00eda.<\/span><\/p>\n

La compa\u00f1\u00eda da un paso al frente en su compromiso nutricional para que los m\u00e1s peque\u00f1os puedan consumir sus productos sin tener que renunciar a una alimentaci\u00f3n saludable. Para el desarrollo de este hito,<\/span> Danone a invertido un mill\u00f3n de euros en los \u00faltimos cinco a\u00f1os<\/b> y ha trabajo de la mano de un equipo multidisciplinar de m\u00e1s de 20 profesionales, con el fin de mejorar nutricionalmente el perfil de los yogures de los j\u00f3venes, reduciendo los az\u00facares a\u00f1adidos.\u00a0<\/span><\/p>\n

Para lograr el objetivo de la OMS, se ha reducido los az\u00facares a\u00f1adidos de los productos Actimel Kids, yogur Danone para ni\u00f1os y Danonino. En concreto, <\/span>un total de 10 gramos de az\u00facares por cada 100 gramos de productos,<\/b> manteniendo el mismo sabor, sin edulcorantes artificiales. Con este movimiento, la compa\u00f1\u00eda se convierte en la primera de gran consumo que alinea todo su portfolio infantil con criterios nutricionales de la OMS.<\/span><\/p>\n

\"\"<\/p>\n

Actualmente,<\/span> el 90% del portfolio de la compa\u00f1\u00eda en Espa\u00f1a cuenta con productos saludables de consumo diario<\/b>, cerca del 50% de las referencias disponibles en el mercado son sin az\u00facares a\u00f1adidos, y uno de cada cinco son de yogur natural (leche, fermentado y nada m\u00e1s), segmento en crecimiento.\u00a0\u00a0<\/span><\/p>\n

\u201cNuestro compromiso es que todos los ni\u00f1os y ni\u00f1as tengan una vida saludable, corrigiendo con ello las elevadas tasas de sobrepeso y obesidad infantil que tanto preocupan a las familias. Esta decisi\u00f3n reafirma nuestro compromiso con la salud de las nuevas generaciones\u201d, explica <\/span>Natalia Berenguer, <\/b>general secretary <\/span><\/i>de Danone Iberia.\u00a0<\/span><\/p>\n

La publicidad, al servicio de la salud<\/b><\/h2>\n

La compa\u00f1\u00eda de alimentaci\u00f3n tambi\u00e9n ha decidido promover una comunicaci\u00f3n en positivo, responsable y transparente alineada con la reformulaci\u00f3n de su portfolio infantil, con el fin de <\/span>contribuir a impulsar un cambio hacia unos h\u00e1bitos alimentarios m\u00e1s saludables<\/b>,\u201dque facilite a los m\u00e1s peque\u00f1os no tener que escoger entre lo saludable y lo que, a sus ojos, parece m\u00e1s divertido\u201d.\u00a0<\/span><\/p>\n

As\u00ed, han a\u00f1adido que \u201c<\/span>el reto entorno a la publicidad infantil no radica en el canal, sino en el mensaje<\/b>. Por eso creemos que hacer uso de la publicidad en positivo puede ayudar a impulsar un cambio que mejore la alimentaci\u00f3n infantil\u201d, ha continuado<\/span> Laia Mas,<\/b> directora de <\/span>corporate affairs <\/span><\/i>de Danone Iberia.<\/span><\/p>\n

Por lo que, Danone reivindica un modelo de co-regulaci\u00f3n que ponga la publicidad al servicio de la salud y que contribuye a incentivar el consumo de alimentos saludable entre los m\u00e1s peque\u00f1os. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Ahora, Actimel Kids, yogur Danone para ni\u00f1os y Danonino cuentan con un total de 10 gramos de az\u00facar por cada 100 gramos de producto, y mantiene el sabor.<\/p>\n","protected":false},"author":30,"featured_media":149635,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-149633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"\nDanone reformula el 100% de su porfolio de productos infantiles<\/title>\n<meta name=\"description\" content=\"Danone ha finalizado la reformulaci\u00f3n del 100% de su portfolio infantil, con el prop\u00f3sito de mejorar la salud de las nuevas generaciones.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=149633\" 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