{"id":149557,"date":"2022-04-04T12:14:09","date_gmt":"2022-04-04T10:14:09","guid":{"rendered":"https:\/\/ipmark.com\/?p=149557"},"modified":"2022-04-04T12:14:09","modified_gmt":"2022-04-04T10:14:09","slug":"zurich-instala-una-lona-que-limpia-el-aire-en-el-centro-de-madrid","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=149557","title":{"rendered":"Zurich instala una lona que limpia el aire en el centro de Madrid"},"content":{"rendered":"<p><strong>Con el objetivo de combatir los malos humos a la par que promover el deporte, Zurich ha puesto en marcha una iniciativa que combina el marketing y la sostenibilidad. Mediante la lona publicitaria instalada en el centro de Madrid tiene la capacidad de limpiar el aire.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Esta acci\u00f3n forma parte del programa de sostenibilidad de Zurich con el que quiere <strong>reforzar su compromiso por la lucha contra el cambio clim\u00e1tico<\/strong>. La\u00a0 lona anuncia el patrocinio por parte de la compa\u00f1\u00eda del Zurich Rock\u00a0 \u0301n \u0301 Roll Running Series Madrid, \u2014nuevo nombre de la marat\u00f3n de Madrid\u2014, con el que la aseguradora refuerza su apoyo al mundo del running y el bienestar de las personas a trav\u00e9s de los h\u00e1bitos saludables.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A trav\u00e9s de <strong>600 metros cuadrados<\/strong>, la pieza situada en la calle Joaqu\u00edn Costa est\u00e1 elaborada con un <strong>material capaz de reducir los niveles de CO2 y poluci\u00f3n gracias a la filtraci\u00f3n del aire<\/strong>. Por medio de una avanzada tecnolog\u00eda de purificaci\u00f3n, el material atrapa y descompone los compuestos vol\u00e1tiles org\u00e1nicos y el polvo. Debido a su gran tama\u00f1o esta acci\u00f3n <strong>equivale a la plantaci\u00f3n de 1.200 \u00e1rboles<\/strong> y permitir\u00e1 eliminar el CO2 que emiten 200 coches durante un a\u00f1o.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La lona tiene un ciclo de vida 100% sostenible que abarca desde su fabricaci\u00f3n hasta su retirada, debido a que su proceso de destrucci\u00f3n se aprovecha para generar energ\u00eda.<\/p>\n","protected":false},"author":7342,"featured_media":149558,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114],"class_list":["post-149557","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zurich instala 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