{"id":149513,"date":"2022-04-01T15:56:38","date_gmt":"2022-04-01T13:56:38","guid":{"rendered":"https:\/\/ipmark.com\/?p=149513"},"modified":"2022-04-01T15:56:38","modified_gmt":"2022-04-01T13:56:38","slug":"heineken-brinda-fc-barcelona-femenino-ultima-accion","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=149513","title":{"rendered":"Heineken \u00abbrinda\u00bb por el FC Barcelona femenino en su \u00faltima acci\u00f3n"},"content":{"rendered":"<p><strong>\u00abUn brindis por el Bar\u00e7a, por clasificarse en las semifinales de la Champions\u00bb. Este es el mensaje que muestra una amplia lona emplazada en Las Ramblas de Barcelona con la que Heineken celebra la llegada a la semifinal de la Liga de Campeones Femenina para celebrar el \u00e9xito del club en el torneo.\u00a0<\/strong><\/p>\n<p>La marca de cerveza ha jugado con que los aficionados asumir\u00e1n que esta creatividad se relaciona con el equipo masculino, abordando a trav\u00e9s del marketing un importante cambio social cada vez m\u00e1s fuerte.<\/p>\n<p>\u00abQueremos compartir lo que es un gran \u00e9xito para el club y toda su afici\u00f3n, poniendo de relieve que la pasi\u00f3n no la determina el g\u00e9nero. La esperanza, los aplausos, el suspense, y disfrutar de cada momento antes, durante y despu\u00e9s de un evento deportivo es lo que cada fan quiere, ahora m\u00e1s que nunca\u00bb, declara\u00a0<strong>Ver\u00f3nica Sica<\/strong>,\u00a0<em>marketing manager<\/em> de\u00a0<strong>Heineken Espa\u00f1a<\/strong>.<\/p>\n<p style=\"font-weight: 400;\"><strong>Heineken\u00a0<\/strong>lleva veinticinco a\u00f1os siendo el patrocinador oficial de la <strong>Liga de Campeones de la UEFA<\/strong><strong>.\u00a0<\/strong>En 2021 ampli\u00f3 su apoyo a las competiciones de la\u00a0<strong>Liga de Campeones Femenina de la UEFA<\/strong> y la <strong>Eurocopa femenina 2022 y 2025<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heineken juega con la idea de que los seguidores asumir\u00e1n que el mensaje se dirige hacia el equipo masculino, abordando a trav\u00e9s del marketing este cambio social. <\/p>\n","protected":false},"author":6924,"featured_media":149514,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-149513","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Heineken &quot;brinda&quot; por el FC Barcelona femenino en su \u00faltima acci\u00f3n<\/title>\n<meta name=\"description\" content=\"La marca juega con que los seguidores asumir\u00e1n que el mensaje es para el equipo masculino, abordando a trav\u00e9s del marketing este cambio social\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=149513\" 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