{"id":149491,"date":"2022-04-01T10:09:49","date_gmt":"2022-04-01T08:09:49","guid":{"rendered":"https:\/\/ipmark.com\/?p=149491"},"modified":"2022-04-01T10:09:49","modified_gmt":"2022-04-01T08:09:49","slug":"tienda-online-estrella-galicia-permite-personalizar-etiqueta-cervezas","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=149491","title":{"rendered":"La tienda online de Estrella Galicia ya permite personalizar la etiqueta de sus cervezas"},"content":{"rendered":"<p><strong>Estrella Galicia celebra el segundo aniversario de su tienda online incorporando un nuevo sistema de personalizaci\u00f3n de etiquetas. De esta forma, sus fans ya pueden participar de su dise\u00f1o incluyendo tanto su nombre como otro tipo de mensajes.\u00a0<\/strong><\/p>\n<p>La cervecera da respuesta a una de las demandas m\u00e1s recurrentes de sus seguidores: la posibilidad de personalizar sus etiquetas y\u00a0<strong>crear una opci\u00f3n de regalo completamente \u00fanica<\/strong><strong>.\u00a0<\/strong>Este nuevo servicio ya est\u00e1 disponible en la\u00a0<a href=\"https:\/\/ipmark.com\/estrella-galicia-facilita-compra-productos-tienda-online\/\"><strong>Cervecer\u00eda de la Resistencia<\/strong><\/a>, la tienda online de la marca.<\/p>\n<p>\u00abPoner en marcha este proyecto ha sido\u00a0<strong>un reto importante en t\u00e9rminos de desarrollo<\/strong>. Creemos que no hay mejor forma de agradecer la acogida de nuestro comercio electr\u00f3nico que ofrecer a los seguidores la posibilidad de poner su sello personal a su cerveza preferida\u00bb, declara\u00a0<strong>Francesc Pumarola<\/strong>, director de\u00a0<em>ecommerce\u00a0<\/em>de la\u00a0compa\u00f1\u00eda. \u00abSe trata de un primer paso donde\u00a0<strong>lanzaremos m\u00e1s novedades relacionadas con la personalizaci\u00f3n de nuestros productos<\/strong>\u00ab.<\/p>\n<h2 style=\"font-weight: 400;\"><strong>Un canal estrat\u00e9gico<\/strong><\/h2>\n<p><strong>Estrella Galicia<\/strong> lanz\u00f3 su tienda online en abril de 2020 para\u00a0<strong>dar servicio a los consumidores en sus domicilios en pleno confinamiento<\/strong>. Desde entonces, ha incorporado nuevas propuestas a su oferta y, adem\u00e1s, tambi\u00e9n pone a disposici\u00f3n de los consumidores\u00a0<strong>experiencias en Mega,\u00a0<em>merchandising\u00a0<\/em>exclusivo de la marca o <em>packs\u00a0<\/em><\/strong>con productores artesanos como como\u00a0<strong>patatas Bonilla<\/strong> o\u00a0<strong>conservas Senra<\/strong>.<\/p>\n<p>\u00abEl\u00a0<em>direct to consumer\u00a0<\/em>se ha convertido en <strong>un canal estrat\u00e9gico para las compa\u00f1\u00edas por la capacidad que otorga de entender mejor a los consumidores<\/strong> y por abrir un mundo para la personalizaci\u00f3n de los productos y experiencias entre marcas y clientes\u00bb, se\u00f1ala\u00a0<strong>JJ Delgado<\/strong>, director general de\u00a0<strong>MOVE Estrella Galicia Digital<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cervecera gallega celebra el segundo aniversaroi de su ecommerce al incorporar este sistema de personalizaci\u00f3n de etiquetas. <\/p>\n","protected":false},"author":6924,"featured_media":149493,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-149491","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La tienda online de Estrella Galicia ya permite personalizar la etiqueta de sus cervezas<\/title>\n<meta name=\"description\" content=\"La cervecera gallega celebra el segundo aniversaroi de su ecommerce al incorporar este sistema de personalizaci\u00f3n de etiquetas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=149491\" \/>\n<meta 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