{"id":14942,"date":"2012-03-26T09:57:15","date_gmt":"2012-03-26T09:57:15","guid":{"rendered":"https:\/\/ipmark.com\/samsung-cheil-spain-y-las-estacionespatrocinadas\/"},"modified":"2012-03-26T09:57:15","modified_gmt":"2012-03-26T09:57:15","slug":"samsung-cheil-spain-y-las-estacionespatrocinadas","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=14942","title":{"rendered":"Samsung, Cheil Spain y las #estacionespatrocinadas"},"content":{"rendered":"<p>En la estaci\u00f3n de <b>Sol Galaxy Note<\/b>, los viajeros son invitados a descubrir todo lo que podr\u00edan hacer durante su trayecto si tuvieran un &lt;b&lt;Samsung Galaxy Note<\/b> en sus manos, como por ejemplo leer todos los peri\u00f3dicos en lugar de uno solo.<\/p>\n<p>Toda la estaci\u00f3n se ha personalizado con im\u00e1genes del nuevo producto de la compa\u00f1\u00eda electr\u00f3nica. As\u00ed mismo, todos los <b>letreros<\/b> se han dise\u00f1ado empleando la <b>tipograf\u00eda<\/b> de Samsung.<\/p>\n<p>La estaci\u00f3n tambi\u00e9n acoger\u00e1 otra iniciativa ideada por Cheil Spain, el <b>Galaxy Note Studio<\/b>, un espacio en el que ilustradores profesionales dibujan con el dispositivo las caricaturas de todos los viajeros que as\u00ed lo desean. Las caricaturas se exponen en pantallas digitales gracias a unas aplicaciones desarrolladas espec\u00edficamente para la campa\u00f1a.<\/p>\n<p>Esta campa\u00f1a se engloba dentro del posicionamiento estrat\u00e9gico de Cheil Spain <i>Ideas that move<\/i>, es decir, ideas que mueven al consumidor, a los productos y a las marcas.<\/p>\n<p><b>En Twitter<\/b><\/p>\n<p>La campa\u00f1a, debido a su espectacularidad, ha sorprendido a los habitantes de la capital, que no han tardado en convertirla en tema del momento en <b>Twitter<\/b>. Tras el hagstag <b>#estacionespatrocinadas<\/b> se est\u00e1n vertiendo opiniones de todo tipo, contrarias y partidarias de esta modalidad publicitaria.<\/p>\n<p>En tono de humor, y al hilo de la campa\u00f1a, muchos usuarios han comenzado a proponer m\u00e1s nombres alternativos para otras paradas de metro, como Casa de Campo-fr\u00edo o Julio-Iglesias.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En la estaci\u00f3n de Sol Galaxy Note, los viajeros son invitados a descubrir todo lo que podr\u00edan hacer durante su<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-14942","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Samsung, Cheil Spain y las #estacionespatrocinadas - 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