{"id":149050,"date":"2022-03-28T16:33:07","date_gmt":"2022-03-28T14:33:07","guid":{"rendered":"https:\/\/ipmark.com\/?p=149050"},"modified":"2022-03-28T16:37:51","modified_gmt":"2022-03-28T14:37:51","slug":"el-instituto-cardiovascular-vithas-homenaje-a-sus-trabajadores","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=149050","title":{"rendered":"El Instituto Cardiovascular Vithas homenajea a sus trabajadores"},"content":{"rendered":"<p><strong>Bajo el concepto de \u201cCon el coraz\u00f3n en el centro\u201d, el Instituto Cardiovascular Vithas (ICV) apuesta por la agencia M&amp;C Saatchi para una nueva campa\u00f1a. As\u00ed, el ICV se perfila como referente en el estudio y tratamiento de las especialidades cardiovasculares en Madrid.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">De esta forma, la nueva campa\u00f1a parte de un enfoque que pretende <strong>diferenciar a la marca dentro de su categor\u00eda<\/strong>; adem\u00e1s, de poner<strong> en valor la labor de las personas que trabajan en el ICV<\/strong> desde un punto de vista humano y profesional.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En este sentido, el v\u00eddeo de la campa\u00f1a y los soportes derivados hacen un retrato realista del d\u00eda a d\u00eda del <strong>Dr. Juli\u00e1n Villacast\u00edn<\/strong>, \u2014cardi\u00f3logo, coordinador del ICV y presidente de la Asociaci\u00f3n Espa\u00f1ola de Cardiolog\u00eda\u2014, y de todo su equipo. Por ello, en la campa\u00f1a aparecen operaciones y pacientes reales de los hospitales del Grupo. Se trata de un <strong>reconocimiento devuelto a quienes viven para cuidarnos<\/strong>.<\/span><\/p>\n<h2><b>Difusi\u00f3n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Esta campa\u00f1a lanzada por M&amp;C Saatchi<\/span><span style=\"font-weight: 400;\">\u00a0para el instituto Cardiovascular Vithas abarca tanto <strong>digital<\/strong> como <strong>gr\u00e1fica en exteriores<\/strong> (mupis y quioscos en el centro de Madrid) e <strong>impresos en medios especializados<\/strong>.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Vithas - Campa&amp;ntilde;a ICV\" src=\"https:\/\/player.vimeo.com\/video\/691794915?h=3fc76597d4&amp;dnt=1&amp;app_id=122963\" width=\"800\" height=\"450\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una campa\u00f1a de M&#038;C Saatchi para reforzar la estrategia de posicionamiento del Instituto Cardiovascular Vithas: \u201cVivir para cuidarte\u201d.<\/p>\n","protected":false},"author":7342,"featured_media":149051,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-149050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Instituto Cardiovascular Vithas homenajea a sus trabajadores<\/title>\n<meta name=\"description\" content=\"Una campa\u00f1a que refuerza la estrategia de posicionamiento del Instituto Cardiovascular Vithas \u201cVivir para cuidarte\u201d.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=149050\" \/>\n<meta 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