{"id":149044,"date":"2022-03-28T15:25:09","date_gmt":"2022-03-28T13:25:09","guid":{"rendered":"https:\/\/ipmark.com\/?p=149044"},"modified":"2022-03-28T15:25:09","modified_gmt":"2022-03-28T13:25:09","slug":"los-entresijos-de-la-ultima-coleccion-de-born-living-yoga","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=149044","title":{"rendered":"Los entresijos de la \u00faltima colecci\u00f3n de Born Living Yoga"},"content":{"rendered":"<p><strong>\u201cTodos ven los momentos de gloria, pero nadie ve lo que pasa entre bastidores\u201d. Bajo este claim, la marca de ropa deportiva Born Living Yoga, junto a la agencia El Ba\u00fal de las Piqu\u00e9, present\u00f3 el pasado martes 8 de marzo su nueva colecci\u00f3n de primavera <em>\u201cBehind the Scenes\u201d.<\/em>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0\u00a0<\/strong><\/p>\n<p>Con el principal objetivo de <strong>mostrar el proceso de dise\u00f1o y confecci\u00f3n de cada una de las prendas de la marca<\/strong>, Born Living Yoga quer\u00eda presentar la colecci\u00f3n de forma disruptiva y visual. Siguiendo esas pautas, el equipo de El Ba\u00fal de las Piqu\u00e9 se encarg\u00f3 del proceso de creaci\u00f3n y producci\u00f3n de un espacio donde convergiesen diferentes zonas.<\/p>\n<p>En dichas zonas la marca deb\u00eda mostrar el proceso tecnol\u00f3gico que supone la confecci\u00f3n de las prendas deportivas as\u00ed como el compromiso por el cuidado del medio ambiente, particularmente enfocado al ahorro de agua.<\/p>\n<p>De esta manera el espacio se dividi\u00f3 en cuatro zonas. En el <strong>Born Tech Lab<\/strong> se reprodujo el estudio en el que se dise\u00f1an las piezas de Born. Una trasera de m\u00e1s de siete metros y una pantalla led conviv\u00edan con elementos de decoraci\u00f3n muy cuidados como ejemplos de patrones, bocetos, telas y tecnolog\u00edas para la producci\u00f3n de los tops, leggins y monos de la nueva colecci\u00f3n de Born.<\/p>\n<p>Por otro lado, una ola de mar ti\u00f1\u00f3 otro de los corners mostrando as\u00ed la gran diferencia entre el consumo de agua que supone la producci\u00f3n de una camiseta de algod\u00f3n y el de una prenda de Born. El movimiento, que ha recibido el nombre <strong><em>#HopOnTheBornWave<\/em><\/strong>, ha conseguido ahorrar m\u00e1s de 1.550 millones de litros de agua desde 2017.<\/p>\n<p>Por \u00faltimo,\u00a0 el showroom de la colecci\u00f3n, situado en la parte baja del espacio, fue especialmente \u00fatil para la actividad de cierre del evento: un shooting muy divertido bautizado como \u201c<strong>Born Challenge<\/strong>\u201d. Un momento muy especial donde un fot\u00f3grafo profesional ayudaba a las modelos improvisadas a posar correctamente para conseguir un resultado de portada. Los resultados de la sesi\u00f3n los recib\u00edan emocionadas al instante en sus tel\u00e9fonos m\u00f3viles.<\/p>\n<p>Un evento organizado en pases de aproximadamente hora y media para respetar las medidas de seguridad y para hacer m\u00e1s especial si cabe la experiencia permitiendo as\u00ed que la asistentes pudiesen charlar animadamente con los fundadores de la marca Arianne Puig y \u00c1lvaro Roca.<\/p>\n<p>La presentaci\u00f3n de la l\u00ednea <em>\u201c<strong>Behind the scenes<\/strong>\u201d<\/em> no dej\u00f3 indiferente a nadie: en Instagram se compartieron alrededor de 125 posts que llegaron a conseguir m\u00e1s de dos millones de impresiones, y catorce medios de comunicaci\u00f3n se hicieron eco de la noticia. Un evento organizado en tiempo r\u00e9cord y con el que El Ba\u00fal de las Piqu\u00e9 ha vuelto a demostrar que con trabajo duro se consiguen grandes resultados.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Influencers y periodistas pudieron conocer la t\u00e9cnica y proceso de confecci\u00f3n de las prendas de la marca en su Born Tech Lab<\/p>\n","protected":false},"author":7342,"featured_media":149047,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-149044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La \u00faltima colecci\u00f3n de Born Living Yoga, un evento \u201cBehind the Scenes\u201d<\/title>\n<meta name=\"description\" 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