{"id":149030,"date":"2022-03-28T15:22:12","date_gmt":"2022-03-28T13:22:12","guid":{"rendered":"https:\/\/ipmark.com\/?p=149030"},"modified":"2022-03-28T15:22:12","modified_gmt":"2022-03-28T13:22:12","slug":"gumgum-aterriza-en-espana-tras-buenos-resultados-en-eeuu","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=149030","title":{"rendered":"GumGum aterriza en Espa\u00f1a tras buenos resultados en EEUU"},"content":{"rendered":"<p><strong>La empresa de tecnolog\u00eda publicitaria contextual, GumGum anuncia su nueva operaci\u00f3n combinada con JustPremium en el Reino Unido, Alemania, los Pa\u00edses Bajos, B\u00e9lgica, Dinamarca, Espa\u00f1a y Suecia.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Este despliegue posiciona a la compa\u00f1\u00eda a la vanguardia de la evoluci\u00f3n de la publicidad digital. As\u00ed, el marco de GumGum, <strong>Mindset Matrix<\/strong>, combina la comprensi\u00f3n contextual con las creatividades de alto impacto que llaman la atenci\u00f3n de <strong>JustPremium<\/strong>; adem\u00e1s de las capacidades interactivas que destacan para impulsar resultados publicitarios al comprender el estado de \u00e1nimo de un consumidor en l\u00ednea.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De esta forma, <strong>se retira el nombre de JustPremium<\/strong> y se integra bajo la marca GumGum pero instalando al fundador de JustPremiu, <strong>Eric <b>Visser, <\/b><\/strong>como presidente de EMEA. Adem\u00e1s, la expansi\u00f3n de GumGum en EMEA se produce gracias a los <strong>buenos resultados de la compa\u00f1\u00eda<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En 2021, GumGum agreg\u00f3 m\u00e1s de <strong>400 nuevos clientes<\/strong> y registr\u00f3 una <strong>tasa de crecimiento interanual de ingresos proforma superior al 40%<\/strong>. En abril, recibi\u00f3 una inversi\u00f3n de USD 75 millones de Goldman Sachs Growth para impulsar el crecimiento de su motor de inteligencia contextual patentado VerityTM y otros productos, para agregar al respaldo de Morgan Stanley, New View y Upfront Ventures.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GumGum trae al mercado europeo una combinaci\u00f3n de inteligencia contextual de pr\u00f3xima generaci\u00f3n y capacidades creativas l\u00edderes en la industria.<\/p>\n","protected":false},"author":7342,"featured_media":149041,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-149030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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