{"id":148813,"date":"2022-03-24T13:48:13","date_gmt":"2022-03-24T12:48:13","guid":{"rendered":"https:\/\/ipmark.com\/?p=148813"},"modified":"2022-03-24T13:53:36","modified_gmt":"2022-03-24T12:53:36","slug":"meta-advantage-automatiza-campanas-facebook-instagram","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=148813","title":{"rendered":"Meta Advantage automatiza las campa\u00f1as de Facebook e Instagram"},"content":{"rendered":"

Meta a\u00f1ade m\u00e1s opciones de automatizaci\u00f3n para la gesti\u00f3n de las campa\u00f1as publicitarias lanzadas en sus plataformas. A trav\u00e9s de Meta Advantage, anunciantes y agencias podr\u00e1n automatizar ciertos aspectos de una campa\u00f1a o incluso una campa\u00f1a entera en Facebook e Instagram.\u00a0<\/strong><\/p>\n

Seg\u00fan ha explicado la compa\u00f1\u00eda en su blog corporativo, Meta Advantage re\u00fane un conjunto de soluciones que permitir\u00e1n a anunciantes y agencias automatizar las campa\u00f1as que lanzan en Facebook e Instagram, gracias al uso de algoritmos de aprendizaje de m\u00e1quina (machine learning), que permitir\u00e1n, por ejemplo, encontrar las mejores audiencias o los emplazamientos publicitarios para cada campa\u00f1a.\u00a0<\/span><\/p>\n

Una automatizaci\u00f3n que, seg\u00fan recuerdan desde la firma estadounidense, ayudar\u00e1 a los profesionales a ahorrar tiempo y dedicarse a otras tareas, tal y como lo confirma un 77% de los anunciantes que ya han trabajado con estas nuevas herramientas.\u00a0<\/strong><\/span><\/p>\n

Herramientas de automatizaci\u00f3n<\/span><\/h2>\n

En Meta Advantage, la compa\u00f1\u00eda de Menlo Park mostrar\u00e1 a los planificadores dos categor\u00edas de productos. Por un lado, los etiquetados con el t\u00e9rmino \u2018Advantage\u2019<\/strong>, los cuales permiten mejorar ciertos aspectos de una campa\u00f1a gestionada de forma manual. Por el otro, las soluciones marcadas con \u2018Advantage+<\/strong>, que posibilitan la gesti\u00f3n autom\u00e1tica de una campa\u00f1a de principio a fin o de un conjunto de pasos claves de la misma, como los emplazamientos o las creatividades.\u00a0<\/span><\/p>\n

En Advantage, la plataforma ofrece:\u00a0<\/span><\/p>\n

    \n
  • Advantage Lookalike<\/em><\/strong>: conocida actualmente como Lookalike Expansion, permite al sistema de Meta alcanzar a un conjunto m\u00e1s amplio de usuarios que siguen par\u00e1metros similares a las audiencias del anunciante, lo que origina a su vez un descenso del CPA.\u00a0<\/span><\/li>\n
  • Advantage Detailed Targeting<\/em><\/strong>: esta funci\u00f3n emplea las preferencias de segmentaci\u00f3n del anunciante como una gu\u00eda para encontrar nuevas audiencias. Si la herramienta descubre mejores oportunidades de performance fuera de la audiencia definida, esta actualiza la segmentaci\u00f3n de forma autom\u00e1tica. Seg\u00fan los datos aportados por Meta, la conocida a d\u00eda de hoy como Detailed Targeting Expansion ayuda a reducir un 37% el coste por conversi\u00f3n.\u00a0<\/span><\/li>\n<\/ul>\n

    En Advantage+, encontramos:\u00a0<\/span><\/p>\n

      \n
    • A<\/em>dvantage+ App Campaigns<\/em><\/strong>: los actuales Anuncios de App Automatizados, que ayudan a conseguir m\u00e1s instalaciones de una app, al hacer ajustes en tiempo real sobre audiencia, emplazamiento y creatividades. Seg\u00fan las pruebas realizadas por la compa\u00f1\u00eda, esta herramienta posibilita una reducci\u00f3n del 6% en el coste medio por descarga y un 9% menos del coste medio por acci\u00f3n.\u00a0<\/span><\/li>\n
    • Advantage+ Placements<\/em><\/strong>: el actual Emplazamientos Autom\u00e1ticos muestra una creatividad en los mejores emplazamientos, detectados de forma autom\u00e1tica.\u00a0<\/span><\/li>\n
    • Advantage+ Creative<\/em><\/strong>: las actuales Experiencias Din\u00e1micas, un conjunto de optimizaciones creativas que mejoran el rendimiento publicitario y reducen en un 3% el CPA.\u00a0<\/span><\/li>\n<\/ul>\n

      La compa\u00f1\u00eda a\u00f1adir\u00e1 pr\u00f3ximamente a este apartado Advantage+ Shopping Campaigns<\/em><\/strong>, los actuales Anuncios de Compra Automatizados para aquellas campa\u00f1as con objetivo de ventas.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

      El conjunto de soluciones de Meta Advantage permitir\u00e1 a agencias y anunciantes automatizar ciertos aspectos de una campa\u00f1a manual de Facebook e Instagram, e incluso su automatizaci\u00f3n completa. <\/p>\n","protected":false},"author":29,"featured_media":148815,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2341,148],"class_list":["post-148813","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-publicidad","tag-social-media"],"acf":[],"yoast_head":"\nMeta Advantage automatiza las campa\u00f1as de Facebook e Instagram<\/title>\n<meta name=\"description\" content=\"El conjunto de soluciones de Meta Advantage permitir\u00e1 a agencias y anunciantes automatizar una campa\u00f1a lanzada en Facebook o Instagram.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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