{"id":148625,"date":"2022-03-23T12:51:07","date_gmt":"2022-03-23T11:51:07","guid":{"rendered":"https:\/\/ipmark.com\/?p=148625"},"modified":"2022-03-23T16:52:31","modified_gmt":"2022-03-23T15:52:31","slug":"havas-group-espana-presenta-su-informe-de-sostenibilidad-2021","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=148625","title":{"rendered":"Havas Group Espa\u00f1a presenta su &#8216;Informe de Sostenibilidad 2021&#8217;"},"content":{"rendered":"<p>En 2021\u00a0 Havas Group Espa\u00f1a celebraba los 12 a\u00f1os del inicio de su compromiso asesorando a las marcas para ser m\u00e1s relevantes sobre c\u00f3mo deb\u00edan abordar sus proyectos de responsabilidad social (\u2018Meaningful Brands\u2019). Y en ese mismo a\u00f1o, lanzaba <a href=\"https:\/\/ipmark.com\/nace-havas-impact-la-nueva-marca-rsc-global-de-havas-group\/\">Havas Impact +<\/a>, su nueva marca global de RSC, que engloba <strong>todas las acciones que realizan con el objetivo de crear un impacto positivo<\/strong> en las personas, la sociedad, y el planeta.<\/p>\n<p>Cabe destacar entre las acciones m\u00e1s significativas llevadas a cabo a lo largo de 2021, y siguiendo en la l\u00ednea del Plan Ambiental de la compa\u00f1\u00eda, el desarrollo en Espa\u00f1a de <a href=\"https:\/\/ipmark.com\/havas-group-calculadora-co2-reduccion-huella-carbono-campanas\/\">una calculadora de CO2 para medir el impacto medioambiental de las campa\u00f1as publicitarias que realizan para sus clientes<\/a>, con el objetivo de poder compensar las emisiones. Este lanzamiento ha significado un nuevo paso en <a href=\"https:\/\/ipmark.com\/el-decalogo-sostenible-de-havas-group\/\">la apuesta del grupo por transformar el mercado global y potenciar un sector m\u00e1s sostenible y responsable<\/a>.<\/p>\n<p>\u201cEstamos firmemente convencidos que nuestras ideas, la creatividad y los medios pueden impulsar un cambio positivo que haga del mundo un lugar mejor. Quiero transmitir mi m\u00e1s sincero agradecimiento a todas las personas que con su profesionalidad, esfuerzo, dedicaci\u00f3n y gran generosidad, contribuyen a la mejora de la sociedad y el planeta, demostrando un a\u00f1o m\u00e1s, una gran capacidad de adaptaci\u00f3n y resiliencia en momentos dif\u00edciles como los que estamos viviendo. Estamos orgullosos de mostrar en este informe nuestro impacto positivo durante 2021 y que, sin duda, en 2022 seguiremos esforz\u00e1ndonos en mejorarlo\u201d, se\u00f1ala <strong>Alfonso Rod\u00e9s, presidente de Havas Group Espa\u00f1a<\/strong>.<\/p>\n<p>Con la presentaci\u00f3n de este informe, Havas Group Espa\u00f1a estrena un v\u00eddeo sobre su marca Havas Impact+ que recoge el trabajo realizado con el objetivo de crear ese impacto positivo.<\/p>\n<p><iframe loading=\"lazy\" title=\"HAVAS IMPACT+ \/ HAVAS GROUP ESPA\u00d1A\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/PYUjLYh6xuM?start=10&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Informe recoge los proyectos de RSC desarrollados por la compa\u00f1\u00eda sobre tres pilares fundamentales (Environment, People y Meaningful Communications) y bajo el paraguas de su marca Havas Impact+.<\/p>\n","protected":false},"author":14,"featured_media":148629,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[6390],"tags":[2184,6067],"class_list":["post-148625","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-decalogo-sostenible","tag-agencias","tag-sostenibilidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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