{"id":14856,"date":"2012-02-29T09:45:56","date_gmt":"2012-02-29T09:45:56","guid":{"rendered":"https:\/\/ipmark.com\/internet-cada-vez-ms-mvil\/"},"modified":"2012-02-29T09:45:56","modified_gmt":"2012-02-29T09:45:56","slug":"internet-cada-vez-ms-mvil","status":"publish","type":"post","link":"https:\/\/ipmark.com\/internet-cada-vez-ms-mvil\/","title":{"rendered":"Internet cada vez m\u00e1s m\u00f3vil"},"content":{"rendered":"<p>Un dato que pone de manifiesto la importancia que est\u00e1 adquiriendo Internet en el m\u00f3vil. El estudio se\u00f1ala que m\u00e1s del 58% de quienes se conectan por el m\u00f3vil a la Red acceden a Internet varias vences al d\u00eda a trav\u00e9s de este dispositivo. Un acceso que se hace cada vez m\u00e1s por medio de las aplicaciones.<\/p>\n<p>Entre las actividades m\u00e1s comunes que se realizan en Internet a trav\u00e9s del m\u00f3vil destaca el uso de la mensajer\u00eda, \u00abprobablemente debido a la popularizaci\u00f3n del sistema WhatsApp, que es utilizado por el 40% de los encuestados\u00bb, seg\u00fan Fernando Santiago, director t\u00e9cnico de la AIMC.<\/p>\n<p>El boom de las tabletas se ve claramente reflejada en la encuesta de la AIMC de esta edici\u00f3n. Su penetraci\u00f3n se duplica con respecto al ejercicio anterior, y al menos el 14,3% de los participantes en este estudio reconoce que utiliza de manera habitual esta clase de dispositivos, sobre todo para navegar ( 90,6%), consultar el correo electr\u00f3nico ( 81,8%), leer las noticias de actualidad ( 71,6%), ver v\u00eddeos online ( 64,5%) y acceder a las redes sociales ( 64,2%)<br \/>\nPrecisamente, las redes sociales es otro de los fen\u00f3menos que, edici\u00f3n tras edici\u00f3n, ha ido ganando adeptos. Si hace tan solo tres a\u00f1os solo una tercera parte de los internautas participaba en ellas, en la actualidad m\u00e1s del 68% cuenta con un perfil, principalmente en Facebook, Twitter, Google+ y Tuenti. El uso de las redes sociales en el m\u00f3vil pasa del 53,5% en 2010 a m\u00e1s del 64% en 2011.<\/p>\n<p>Pese al estallido de la movilidad en Internet, el ordenador contin\u00faa siendo el principal equipo a la hora de leer peri\u00f3dicos electr\u00f3nicos, al menos por el 93,4% de los encuestados. No obstante, el tel\u00e9fono m\u00f3vil es usado para estos menesteres por m\u00e1s del 34% y la tableta por cerca del 13%.<\/p>\n<p>El estudio Navegantes en la Red ha contado con la participaci\u00f3n de 34.000 encuestados y se realiz\u00f3 entre los meses de octubre y diciembre de 2011.<\/p>\n<p>Acceso al informe completo en <a class=\"enlace\" style=\"font-size:100%\" href=\"https:\/\/ipmark.com\/pdf\/Navegantes.pdf\">https:\/\/ipmark.com\/pdf\/Navegantes.pdf<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un dato que pone de manifiesto la importancia que est\u00e1 adquiriendo Internet en el m\u00f3vil. El estudio se\u00f1ala que m\u00e1s<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-14856","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Internet cada vez m\u00e1s m\u00f3vil - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/internet-cada-vez-ms-mvil\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Internet cada vez m\u00e1s m\u00f3vil - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"Un dato que pone de manifiesto la importancia que est\u00e1 adquiriendo Internet en el m\u00f3vil. 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