{"id":148476,"date":"2022-03-22T17:09:41","date_gmt":"2022-03-22T16:09:41","guid":{"rendered":"https:\/\/ipmark.com\/?p=148476"},"modified":"2022-03-22T17:09:41","modified_gmt":"2022-03-22T16:09:41","slug":"svetlana-matochkina-directora-de-marketing-de-frieslandcampina-iberia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=148476","title":{"rendered":"Svetlana Matochkina, directora de marketing de FrieslandCampina Iberia"},"content":{"rendered":"<p><strong>Svetlana Matochkina ha sido nombrada directora de marketing de FrieslandCampina Iberia. Con su nombramiento oficial, Matochkina releva a Jan-Willem van de Velde, que continuar\u00e1 en el departamento para ayudar a expandir la estrategia de negocio en el territorio espa\u00f1ol.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">As\u00ed, se encargar\u00e1 de liderar el departamento de Marketing Iberia tras <strong>cuatro a\u00f1os de trayectoria como directora de marketing dentro de la cooperativa<\/strong>. En esta etapa laboral desarroll\u00f3 proyectos de fusiones y adquisiciones, digitalizaci\u00f3n de empresas, innovaciones y campa\u00f1as de marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por ello, Matochkina tiene como objetivo fortalecer el negocio de las marcas de las empresas tras su investidura en FrieslandCampina Espa\u00f1a. Potenciando, de esta manera, la propuesta de producto de <strong>Mill\u00e1n Vicente, Sombrero de Copa, Frico y Castillo de Holanda:<\/strong> expandir el porfolio espa\u00f1ol a nuevas categor\u00edas; y desarrollar una comunicaci\u00f3n activa hacia el consumidor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con m\u00e1s de <strong>15 a\u00f1os de experiencia en el sector del mercado de la mercadotecnia<\/strong> que, <\/span><span style=\"font-weight: 400;\">adem\u00e1s de en FrieslandCampina, ha desarrollado en multinacionales como <strong>Danone<\/strong> dentro del departamento de Productos L\u00e1cteos y del de Nutrici\u00f3n infantil, con marcas como <strong>Danonino y Almir\u00f3n<\/strong>; la compa\u00f1\u00eda de bebidas alcoh\u00f3licas <strong>Diageo<\/strong>; y la agencia de medios y publicidad <strong>Universal McCann<\/strong> en su sede en Rusia.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>FrieslandCampina Iberia opera en Espa\u00f1a desde 1994 y ha conseguido convertirse en la primera cooperativa lechera en Europa. <\/p>\n","protected":false},"author":7342,"featured_media":148479,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-148476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Svetlana Matochkina, directora de marketing de FrieslandCampina Iberia<\/title>\n<meta name=\"description\" content=\"FrieslandCampina Iberia opera en Espa\u00f1a desde 1994 y ha conseguido convertirse en la primera cooperativa lechera en Europa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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