{"id":147758,"date":"2022-03-15T10:34:34","date_gmt":"2022-03-15T09:34:34","guid":{"rendered":"https:\/\/ipmark.com\/?p=147758"},"modified":"2022-03-15T10:48:36","modified_gmt":"2022-03-15T09:48:36","slug":"el-planeta-esta-en-tus-manos-nueva-campana-de-concienciacion-de-greenpeace","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=147758","title":{"rendered":"\u201cEl planeta est\u00e1 en tus manos\u201d, nueva campa\u00f1a de concienciaci\u00f3n de Greenpeace"},"content":{"rendered":"<p><strong>Greenpeace junto a Initiative y Mediabrands Content Studio, agencias del grupo IPG Mediabrands, han lanzado\u00a0 \u201cEl planeta est\u00e1 en tus manos\u201d. As\u00ed, mediante esta nueva campa\u00f1a la ONG pretende que el espectador se una al cambio, transmitiendo su mensaje a trav\u00e9s de la mirada emp\u00e1tica de una ni\u00f1a.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Un <strong>globo terr\u00e1queo que no para de girar<\/strong> es el hilo conductor de este spot al representar un planeta Tierra que se detiene hagamos lo que hagamos. Esta pieza producida por <strong>J\u00fapiter<\/strong> cuenta con <strong>m\u00fasica y letras originales<\/strong> escritas y compuestas <\/span><i><span style=\"font-weight: 400;\">ad hoc<\/span><\/i><span style=\"font-weight: 400;\"> con el objetivo de hacerla m\u00e1s memorable y generar una mayor empat\u00eda con el espectador.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De esta forma, Greenpeace proyecta su mensaje de <strong>defensa del medioambiente<\/strong> ligado a otras de sus campa\u00f1as de concienciaci\u00f3n colectiva: salvar los oc\u00e9anos, la protecci\u00f3n de la Ant\u00e1rtida y los bosques, la lucha contra el cambio clim\u00e1tico y, en definitiva, la <strong>justicia social<\/strong>. Causas que esta organizaci\u00f3n transmite mediante el activismo y las campa\u00f1as de captaci\u00f3n de fondos, y que ahora cuentan con la amplificaci\u00f3n de sus canales propios y redes sociales.<\/span><\/p>\n<h2>Divisi\u00f3n de trabajo<\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Initiative<\/strong> ha trabajado en la estrategia de medios de la campa\u00f1a. Para lanzar un mensaje tan universal, han confiado en el medio audiovisual y su capacidad para generar grandes audiencias como principal punto de conexi\u00f3n. Por su parte, <strong>Mediabrands<\/strong> Content Studio (MBCS), como agencia de content creativo de IPG Mediabrands, ha trabajado desde el inicio de este proyecto con Greenpeace e Initiative, ideando, creando y produciendo \u201cEl planeta est\u00e1 en tus manos\u201d desde su expertise en la comunicaci\u00f3n emocional y experiencial de las marcas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEl principal objetivo de esta campa\u00f1a era crear un v\u00ednculo emocional desde una perspectiva optimista. A nivel creativo era una oportunidad para contar una historia que tocase nuestro imaginario desde el positivismo, la emoci\u00f3n y la inspiraci\u00f3n como formas de concienciaci\u00f3n\u201d, afirma <\/span><b>Pablo Malillos<\/b><span style=\"font-weight: 400;\">, director creativo de la campa\u00f1a.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"El planeta est\u00e1 en tus manos\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/K2gQvJftw5U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva campa\u00f1a de la ONG pretende sensibilizar a sus audiencias sobre la importancia de no abandonar nuestro planeta.<\/p>\n","protected":false},"author":7342,"featured_media":147760,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6063],"class_list":["post-147758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-campana"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cEl planeta est\u00e1 en tus manos\u201d, campa\u00f1a concienciaci\u00f3n de Greenpeace<\/title>\n<meta name=\"description\" content=\"&quot;El planeta est\u00e1 en tus manos&quot; de Greenpeace pretende sensibilizar a sus audiencias sobre la importancia de no abandonar nuestro planeta.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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