{"id":147677,"date":"2022-03-11T14:43:54","date_gmt":"2022-03-11T13:43:54","guid":{"rendered":"https:\/\/ipmark.com\/?p=147677"},"modified":"2022-03-11T14:43:54","modified_gmt":"2022-03-11T13:43:54","slug":"la-asociacion-iaa-afianza-su-relanzamiento-en-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=147677","title":{"rendered":"La asociaci\u00f3n IAA afianza su relanzamiento en Espa\u00f1a"},"content":{"rendered":"<p><strong>La <i>International Advertising Association<\/i>, en su cap\u00edtulo espa\u00f1ol denominado IAA Spain, comienza a consolidarse. Tras el nombramiento el pasado oto\u00f1o de su nueva presidenta, Olga Mart\u00ednez, y los miembros de la junta directiva la asociaci\u00f3n llev\u00f3 a cabo su primer acto para presentar su plan de acci\u00f3n durante este 2022.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Al evento, al que asistieron cerca de un <strong>centenar de invitados<\/strong>, acudieron tambi\u00e9n los anteriores presidentes de la asociaci\u00f3n, Fernando Oca\u00f1a y Daniel Casal; los miembros de la nueva junta directiva de la IAA Spain como Leo Farache, Cristina Noguera, Gerardo Mari\u00f1as, Juan Ram\u00f3n Plana o Lidia Sanz; adem\u00e1s de los <strong>socios corporativos<\/strong> que ya se han unido a la IAA: Google, IMC+, Nilsen, About International Media, Andrade, Anima Advertising, Exterior Plus, Openlands, Prime y Webads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La <a href=\"https:\/\/iaaspain.org\/\">IAA Spain<\/a> plante\u00f3 sus nuevas propuestas para el sector, como unos seminarios relacionados con la publicidad internacional llamados \u201c<strong>Los Lunes de la IAA<\/strong>\u201d en los que destacados profesionales a nivel global para abordar tem\u00e1ticas tan variadas como el <strong>metaverso<\/strong>, la <strong>sostenibilidad<\/strong>, la <strong>confianza de la publicidad<\/strong> o el <strong>f\u00fatbol<\/strong>. Adem\u00e1s, la presidenta anunci\u00f3 la realizaci\u00f3n de dos actividades m\u00e1s l\u00fadicas y de networking, el <strong>Summer Ball<\/strong> y la <strong>Christmas Dinner<\/strong>, y a nivel global presentaron el <strong>Africa Rising<\/strong> o <strong>Creativity4Better<\/strong>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El acto, que estuvo apadrinado por Eduardo Madinaveitia, pretende convertir a IAA en un punto de encuentro de todos los profesionales y empresas que trabajan en la comunicaci\u00f3n y el marketing.<\/p>\n","protected":false},"author":7342,"featured_media":147678,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-147677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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