{"id":14763,"date":"2012-02-10T08:48:05","date_gmt":"2012-02-10T08:48:05","guid":{"rendered":"https:\/\/ipmark.com\/qplanner-lo-nuevo-en-planificacin-estratgica-de-equmedia-zertem\/"},"modified":"2012-02-10T08:48:05","modified_gmt":"2012-02-10T08:48:05","slug":"qplanner-lo-nuevo-en-planificacin-estratgica-de-equmedia-zertem","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=14763","title":{"rendered":"QPlanner, lo nuevo en planificaci\u00f3n estrat\u00e9gica de Equmedia-Zertem"},"content":{"rendered":"<p>La aplicaci\u00f3n QPlanner integra tres m\u00f3dulos (Clasifica, Planifica y Discrimina) coordinados entre s\u00ed, de forma que ning\u00fan resultado es independiente del otro, a fin de optimizar la planificaci\u00f3n.<\/p>\n<p>La nueva herramienta maneja datos de audiencia, notoriedad e inversi\u00f3n bajo modelos matem\u00e1ticos para obtener el mix de medios m\u00e1s adecuado. As\u00ed mismo, QPlanner permite conocer el ROI de las campa\u00f1as de los clientes propios, as\u00ed como el de los competidores directos para proyectar escenarios futuros.<\/p>\n<p>La aplicaci\u00f3n se ha desarrollado en colaboraci\u00f3n con Conento. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>La aplicaci\u00f3n QPlanner integra tres m\u00f3dulos (Clasifica, Planifica y Discrimina) coordinados entre s\u00ed, de forma que ning\u00fan resultado es independiente<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-14763","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>QPlanner, lo nuevo en planificaci\u00f3n estrat\u00e9gica de Equmedia-Zertem - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=14763\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"QPlanner, lo nuevo en planificaci\u00f3n estrat\u00e9gica de Equmedia-Zertem - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"La aplicaci\u00f3n QPlanner integra tres m\u00f3dulos (Clasifica, Planifica y Discrimina) coordinados entre s\u00ed, de forma que ning\u00fan resultado es independiente\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=14763\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2012-02-10T08:48:05+00:00\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=14763#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=14763\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"QPlanner, lo nuevo en planificaci\u00f3n estrat\u00e9gica de Equmedia-Zertem\",\"datePublished\":\"2012-02-10T08:48:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=14763\"},\"wordCount\":103,\"commentCount\":0,\"articleSection\":[\"Agencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=14763\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=14763\",\"name\":\"QPlanner, lo nuevo en planificaci\u00f3n estrat\u00e9gica de Equmedia-Zertem - 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