{"id":147617,"date":"2022-03-11T10:26:27","date_gmt":"2022-03-11T09:26:27","guid":{"rendered":"https:\/\/ipmark.com\/?p=147617"},"modified":"2022-03-11T10:26:27","modified_gmt":"2022-03-11T09:26:27","slug":"exterios-plus-instala-hola-madrid-aeropuerto-barajas","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=147617","title":{"rendered":"Exterior Plus instala &#8216;Hola, Madrid&#8217; en el aeropuerto de Barajas"},"content":{"rendered":"<p><strong>Los aeropuertos de Madrid y Barcelona han agilizado su plan de transformaci\u00f3n digital. Exterior Plus, en esta ocasi\u00f3n, ha instalado una doble pantalla en la zona de llegadas de la T4 del aeropuerto Adolfo Su\u00e1rez Madrid-Barajas. <\/strong><\/p>\n<p>Bajo el nombre de \u00abHola, Madrid, dos pantallas de 48 m2 cada una, cubren pr\u00e1cticamente la totalidad del tr\u00e1fico de llegadas a la terminal. Esto garantiza a las marcas un gran dominio visual de la zona e impactos publicitarios de alta calidad.<\/p>\n<p>Estos soportes digitales gigantes ofrecen una oportunidad \u00fanica para recibir a los pasajeros con campa\u00f1as creativas y, adem\u00e1s, la <strong>posibilidad de interactuar con la audiencia a trav\u00e9s del di\u00e1logo entre pantallas.\u00a0<\/strong><\/p>\n<h2>Digitalizaci\u00f3n de los aeropuertos<\/h2>\n<p>Con esta puerta en marca,\u00a0<strong>Exterior Plus<\/strong> cumple su compromiso de digitalizaci\u00f3n de los aeropuertos de Madrid y Barcelona. A lo largo de los a\u00f1os 2020 y 2021, la compa\u00f1\u00eda instal\u00f3 diversos ic\u00f3nicos digitales para elevar la comunicaci\u00f3n de estos entornos a un nivel superior.<\/p>\n<p>Ejemplo de ello son los \u00abCubos Digitales\u00bb, el \u00abHola, Barcelona\u00bb del aeropuerto Josep Tarradellas Barcelona-El Prat, o el \u00abT\u00fanel Digital\u00bb del aeropuerto Adolfo Su\u00e1rez Madrid-Barajas, una pasarela de laterales digitales para crear un espacio envolvente para las marcas.<\/p>\n<p>\u00abLa transformaci\u00f3n digital de los aeropuertos consta de dos ejes: el primero, la instalaci\u00f3n de pantallas ic\u00f3nicas como el Hola, Madrid; y el segundo, dotar a dichas pantallas de inteligencia para crear contenidos que se adaptan a las exigencias del mercado: flexibles, din\u00e1micos y en tiempo real\u00bb, comenta <strong>Piedad Siegfried<\/strong>, directora comercial y de marketing de Exterior Plus.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El aeropuerto agiliza su transformaci\u00f3n digital tras instalar dos pantallas que cubren pr\u00e1cticamente la totalidad del tr\u00e1fico de llegadas a la terminal. <\/p>\n","protected":false},"author":6924,"featured_media":147620,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[6115,50],"class_list":["post-147617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-publicidad-exterior","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Exterior Plus instala &quot;Hola, Madrid&quot; 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