{"id":147570,"date":"2022-03-10T16:03:11","date_gmt":"2022-03-10T15:03:11","guid":{"rendered":"https:\/\/ipmark.com\/?p=147570"},"modified":"2022-03-10T16:14:25","modified_gmt":"2022-03-10T15:14:25","slug":"metaverso-y-realidad-virtual-el-futuro-del-marketing-digital","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=147570","title":{"rendered":"Metaverso y realidad virtual. El futuro del marketing digital"},"content":{"rendered":"

La transformaci\u00f3n digital constante ha conseguido que las empresas abran sus puertas hacia un gran espacio: el marketing digital. Sin embargo, \u201ccuando todo cambia, el que cambia no siempre gana, pero el que no cambia pierde siempre\u201d, recuerda Em\u00e9rito Mart\u00ednez<\/strong>, <\/span>go to market director <\/span><\/i>de Alkemy Iberia.<\/span><\/p>\n

Por ello, las marcas y empresas quieren ser m\u00e1s competitivas en el mercado del ma\u00f1ana. La evoluci\u00f3n continua junto con la necesidad de reaprender conceptos y herramientas diariamente son el guion a seguir para renacer de las cenizas. Bajo esta premisa nace \u201cWhat ‘s next? The future of digital marketing<\/strong>\u201d, nueve ponencias presentadas por Alkemy<\/strong> con el objetivo de comentar el futuro inminente del marketing.\u00a0<\/span><\/p>\n

\u00bfExiste el metaverso?<\/b><\/h2>\n

\"\"<\/p>\n

\u201cEl metaverso no existe\u201d, afirma <\/span>Paco Asensi<\/b>, <\/i><\/b>metaverse expert<\/span><\/i>. Se trata de la evoluci\u00f3n de la idea de\u201cciberespacio\u201d acu\u00f1ado en ciencia ficci\u00f3n. Exista o no, el metaverso ha supuesto un nuevo concepto de interacci\u00f3n en internet.<\/span><\/p>\n

Lo que no cabe duda es que la concepci\u00f3n de metaverso, a d\u00eda de hoy, es imparable. Una tendencia al alza promovida, sobre todo, por las plataformas de gaming<\/em>, \u2014un sector en auge que se traduce en cifras de activos de m\u00e1s de ocho d\u00edgitos\u2014.<\/span><\/p>\n

Un mundo virtual que ya traspasa todos los l\u00edmites tangibles de la realidad. Como afirma <\/span>David Baszucki, <\/b>CEO de la plataforma Roflox, existen ocho caracter\u00edsticas del metaverso<\/strong>:<\/span><\/p>\n

    \n
  • Identidad<\/strong>: a trav\u00e9s de un avatar, consiguiendo con \u00e9l un nuevo <\/span>social login<\/span><\/i>.<\/span><\/li>\n
  • Amigos<\/strong>: tanto offline como online.<\/span><\/li>\n
  • Inmersi\u00f3n<\/strong>: participaci\u00f3n en un mundo alternativo.<\/span><\/li>\n
  • Ubicuidad<\/strong>: no existen imposibles en el mundo online. Por ello, se puede crear y jugar desde cualquier lugar.<\/span><\/li>\n
  • Variedad<\/strong>: la Red no tiene fin. Por lo tanto, existe una gran variedad de contenidos para poder adaptarse a las necesidades, gustos e intereses de los usuarios.\u00a0<\/span><\/li>\n
  • Baja fricci\u00f3n<\/strong>: una puerta abierta al alcance de la gran mayor\u00eda para poder probar cosas nuevas.\u00a0<\/span><\/li>\n
  • Econom\u00eda<\/strong>: generaci\u00f3n de comercio interno.<\/span><\/li>\n
  • Confianza y civismo<\/strong>: mediante un espacio acogedor, equitativo y diverso.<\/span><\/li>\n<\/ul>\n

    Realidad virtual, el siguiente nivel<\/b><\/h2>\n

    Ante un futuro incierto, lo \u00fanico que tiene sentido es el \u201cno future<\/strong>\u201d. No hay un ma\u00f1ana para la realidad virtual (RV), el ma\u00f1ana es ahora mismo. Por ello, la RV est\u00e1 viviendo su mejor etapa.\u00a0<\/span><\/p>\n

    La causa de su \u00e9xito es mediante la generaci\u00f3n de contenidos diferentes, inmersivos e interactivos. As\u00ed, la RV consigue desbancar a los modelos tradicionales gracias a un nuevo formato publicitario<\/strong>, la capacidad de generar un impacto tanto en jugadores como en espectadores y, adem\u00e1s, conseguir su atenci\u00f3n plena. Asimismo, las empresas que emplean la RV relacionan su marca con la idea de movimiento, salud y valores ligados al deporte.\u00a0<\/span><\/p>\n

    A pesar de lo que muchos piensan, la RV va mucho m\u00e1s all\u00e1 de una partida de esports. Por ello, la realidad virtual junto al metaverso engloba varias industrias de la vida diaria de los usuarios:<\/span><\/p>\n

      \n
    • Trabajo<\/strong>: promovido sobre todo por la evoluci\u00f3n del trabajo remoto y las videoconferencias.<\/span><\/li>\n
    • Social<\/strong>: Facebook se ha convertido en el pasado. Por ello, la realidad virtual y el metaverso son el siguiente nivel.\u00a0<\/span><\/li>\n
    • Fitness<\/strong>: la COVID-19 ha dejado la necesidad de querer estar y sentirse bien. Por lo tanto, la RV brinda la oportunidad de poder entrenar desde tu propia casa.\u00a0<\/span><\/li>\n
    • Gaming<\/strong>.<\/span><\/li>\n
    • Educaci\u00f3n<\/strong>: educaci\u00f3n y tecnolog\u00eda pueden ir de la mano. Por lo tanto, el aprendizaje a trav\u00e9s de la RV real. Gracias a la tecnolog\u00eda empleada en la realidad virtual, al cerebro, que aprende a base de im\u00e1genes, le resulta m\u00e1s sencillo aprender a trav\u00e9s de ella.\u00a0<\/span><\/li>\n<\/ul>\n
      \"\"
      C\u00e9sar Quintero, institutional relationships manager BeFootball.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

      El presente se ha convertido en el futuro del marketing digital. Entender qu\u00e9 est\u00e1 pasando es la base del evento \u201cWhat ‘s next? El futuro marketing digital\u201d presentado por Alkemy. <\/p>\n","protected":false},"author":7342,"featured_media":147571,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-147570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"acf":[],"yoast_head":"\nMetaverso y realidad virtual. El futuro del marketing digital.<\/title>\n<meta name=\"description\" content=\"No existe futuro en marketing digital. Entender qu\u00e9 est\u00e1 pasando es la base del evento What 's next? 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