{"id":147499,"date":"2022-03-10T11:40:00","date_gmt":"2022-03-10T10:40:00","guid":{"rendered":"https:\/\/ipmark.com\/?p=147499"},"modified":"2022-03-10T11:40:00","modified_gmt":"2022-03-10T10:40:00","slug":"wallapop-campana-alguien-al-volante","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=147499","title":{"rendered":"Wallapop potencia su rama de automoci\u00f3n reclamando a \u00abAlguien al volante\u00bb"},"content":{"rendered":"<p><strong>La responsabilidad medioambiental est\u00e1 en el foco de la atenci\u00f3n social. Por ello, la plataforma de consumo circular Wallapop ha lanzado su campa\u00f1a \u00abNecesitamos alguien al volante\u00bb, centr\u00e1ndose en el sector de la automoci\u00f3n.\u00a0<\/strong><\/p>\n<p>La plataforma vuelve a colaborar con la agencia creativa\u00a0<strong>Mono Madrid<\/strong>, quienes ya realizaron su campa\u00f1a \u00abLo hecho, hecho est\u00e1\u00bb. Con esta nueva acci\u00f3n,\u00a0<strong>Wallapop<\/strong> se apoya en un mensaje s\u00f3lido que mantiene la l\u00ednea estrat\u00e9gica de campa\u00f1as previas, poniendo el foco en\u00a0<strong>la importancia de elevar la econom\u00eda circular<\/strong> al reutilizar veh\u00edculos que ya est\u00e1n en circulaci\u00f3n.<\/p>\n<p>Bajo el concepto \u00abalguien al volante\u00bb, la plataforma hace un llamamiento a los conductores para que lideren este cambio de paradigma hacia un modelo de consumo\u00a0<strong>donde prime el cuidado del planeta y la concienciaci\u00f3n social<\/strong>.<\/p>\n<h2 style=\"font-weight: 400;\"><strong>Difusi\u00f3n de la campa\u00f1a<\/strong><\/h2>\n<p>La campa\u00f1a opta por una est\u00e9tica vanguardista y un tono optimista. Se emitir\u00e1 por televisi\u00f3n y se complementa con piezas cortas en canales digitales y en radio. La agencia ha realizado tres piezas de 20&#8243; y tres de 10&#8243;, adem\u00e1s de un spot de 30&#8243;.<\/p>\n<p><iframe loading=\"lazy\" title=\"Wallapop - Alguien al volante - 30&quot; Motor\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/KwbNufFKs1o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>\u00abCon esta campa\u00f1a, pretendemos concienciar a los conductores sobre la importancia de reutilizar los veh\u00edculos que todav\u00eda tienen mucha vida, potenciando as\u00ed un consumo responsable entre personas\u00bb, declara\u00a0<strong>Olivia Calafat<\/strong>, directora de marketing de\u00a0<strong>Wallapop<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La plataforma quiere poner el foco en su potencial como espacio de reutilizaci\u00f3n de veh\u00edculos que a\u00fan tienen mucho por recorrer. <\/p>\n","protected":false},"author":6924,"featured_media":147509,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[],"class_list":["post-147499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wallapop potencia su rama de automoci\u00f3n pidiendo a &quot;Alguien al volante&quot;<\/title>\n<meta name=\"description\" content=\"La plataforma quiere poner el foco en su potencial como espacio de reutilizaci\u00f3n de veh\u00edculos que a\u00fan tienen mucho por recorrer.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=147499\" \/>\n<meta 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