{"id":147430,"date":"2022-03-14T09:44:58","date_gmt":"2022-03-14T08:44:58","guid":{"rendered":"https:\/\/ipmark.com\/?p=147430"},"modified":"2022-03-14T09:44:58","modified_gmt":"2022-03-14T08:44:58","slug":"contenidos-revista-ipmark-890-marzo-2022","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=147430","title":{"rendered":"Contenidos revista IPMARK 890 marzo 2022"},"content":{"rendered":"<p>FIRMA INVITADA: \u00abCalidad es innovar\u00bb. Beatriz L\u00f3pez Gil, presidenta de la Asociaci\u00f3n Espa\u00f1ola para la Calidad (AEC).<\/p>\n<hr \/>\n<p>ENTREVISTA DE PORTADA: \u00abConexi\u00f3n, con acento espa\u00f1ol\u00bb. Gemma Junc\u00e1, CMO\u00a0<em>brand &amp; marketing director\u00a0<\/em>de Iberia.<\/p>\n<hr \/>\n<p>NOTICIAS<\/p>\n<hr \/>\n<p>EMPRESAS<\/p>\n<p>Los perfiles de marketing, publicidad y comunicaci\u00f3n m\u00e1s demandados en 2022.<\/p>\n<p>\u00abEn Fripozo estamos hechos para compartir\u00bb. Adolfo Sujatovich, director de marketing de Fripozo.<\/p>\n<hr \/>\n<p>ESPECIAL MARKETING DIGITAL<\/p>\n<p>La innovaci\u00f3n\u00a0<em>data-driven<\/em>. Pr\u00f3ximo objetivo en Europa.<\/p>\n<p>Las Big Tech refuerzan sus sistemas ante el futuro ecosistema\u00a0<em>cookieless<\/em>.<\/p>\n<p>Apple y las consecuencias de su bandera en pro de la privacidad.<\/p>\n<p>\u00abC\u00f3mo disfrutar correctamente la tecnolog\u00eda de proximidad para realizar campa\u00f1as OOH y m\u00f3viles atractivas y m\u00f3viles atractivas y efectivas\u00bb.\u00a0 Roberto San Valent\u00edn,\u00a0<em>sales director<\/em> de Beintoo Espa\u00f1a.<\/p>\n<p><a href=\"https:\/\/ipmark.com\/head-of-digital-2022\/\">Head of Digital 2022. El apocalipsis del dato (o c\u00f3mo aprender a personalizar mejor)<\/a>.<\/p>\n<p>\u00abLas marcas apuestan por la publicidad contextual como modelo publicitario sin cookies\u00bb. Borja Fern\u00e1ndez,\u00a0<em>country manager<\/em> de Seedtag Spain.<\/p>\n<p>Nuevos horizontes para la publicidad program\u00e1tica.<\/p>\n<p>Nanas personalizadas, &#8216;Inspiradas en ti&#8217;. Caso de \u00e9xito Elogia para Hero Espa\u00f1a.<\/p>\n<p>\u00abMuchos anunciantes olvidan que el objetivo principal del video online es el\u00a0<em>branding<\/em>\u00ab. F\u00e9lix Hernando Mestre,\u00a0<em>country sales manager<\/em> en Vidoomy.<\/p>\n<hr \/>\n<p><a href=\"https:\/\/ipmark.com\/decalogo-sostenible-de-pepsico\/\">EL DEC\u00c1LOGO SOSTENIBLE DE&#8230; PEPSICO<\/a>.<\/p>\n<hr \/>\n<p>AGENCIAS<\/p>\n<p>El papel de la creatividad para crear conciencia.<\/p>\n<p>\u00abD\u00e1ndole la vuelta al\u00a0<em>hate<\/em> con \u00abThe Social Test Crush\u00bb\u00bb. Campa\u00f1a del mes.<\/p>\n<p>\u00abEn OMD se retan las convenciones\u00bb. Cristina Barranco, directora general de OMD Espa\u00f1a.<\/p>\n<hr \/>\n<p>INVESTIGACI\u00d3N<\/p>\n<p>Llega VOD Analytics, de Sigma Dos30, la primera herramienta de medici\u00f3n de audiencias de OTTs.<\/p>\n<p>Estar soltero se ha convertido en tendencia.<\/p>\n<hr \/>\n<p>MEDIOS<\/p>\n<p><a href=\"https:\/\/ipmark.com\/entrevista\/entrevista-a-paloma-bravo-de-cmvocento\/\">\u00abToda marca tiene una historia interesante que contar\u00bb. Paloma Bravo, directora de estrategia de contenidos de CMVocento<\/a>.<\/p>\n<hr \/>\n<p>TOP 20 CMOs: El marketing\u00a0<em>dream team<\/em> de IPMARK.<\/p>\n<hr \/>\n<p>EVENTOS<\/p>\n<p>As\u00ed redefine [SOMOS Experiences] su apuesta por el futuro.<\/p>\n<hr \/>\n<p>DOSSIER <em>ESPORTS<\/em><\/p>\n<p>12 tendencias en <em>esports<\/em> para 2022<\/p>\n<p>\u00abEl\u00a0<em>gaming<\/em> es la plataforma relacional m\u00e1s relevante del momento\u00bb. Arena Play.<\/p>\n<p>Los\u00a0<em>esports<\/em> mantienen la curva ascendente.<\/p>\n<p>\u00abMarketing en <em>esports<\/em> y\u00a0<em>cultural branding\u00bb<\/em>. Leandro Romero,\u00a0<em>digital global director &amp; gaming director<\/em> Mindshare Espa\u00f1a.<\/p>\n<p>Desigualdad en las competencias profesionales de\u00a0<em>esports<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>FIRMA INVITADA: \u00abCalidad es innovar\u00bb. Beatriz L\u00f3pez Gil, presidenta de la Asociaci\u00f3n Espa\u00f1ola para la Calidad (AEC). ENTREVISTA DE PORTADA:<\/p>\n","protected":false},"author":6924,"featured_media":147437,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-147430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Contenidos revista IPMARK 890 marzo 2022<\/title>\n<meta name=\"description\" content=\"Estos son los contenidos publicados en el n\u00famero de marzo de 2022 de la revista IPMARK.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=147430\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" 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