{"id":14737,"date":"2012-02-10T08:49:12","date_gmt":"2012-02-10T08:49:12","guid":{"rendered":"https:\/\/ipmark.com\/loral-pars-pone-de-moda-los-tweets-de-colores\/"},"modified":"2012-02-10T08:49:12","modified_gmt":"2012-02-10T08:49:12","slug":"loral-pars-pone-de-moda-los-tweets-de-colores","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=14737","title":{"rendered":"L\u2019Or\u00e9al Par\u00eds pone de moda los tweets de colores"},"content":{"rendered":"<p>L\u2019Or\u00e9al Par\u00eds, maquillador y peluquero oficial de la Fashion Week de Madrid, ha confiado a Btob esta campa\u00f1a, que incluye un concurso en el perfil de Twitter de la compa\u00f1\u00eda que conectar\u00e1 a los seguidores con la Color Boutique, el stand que la marca tendr\u00e1 en el Ciberespacio.<\/p>\n<p>La Color Boutique contar\u00e1 con una asesora de imagen que aconsejar\u00e1 a las asistentes los colores que m\u00e1s les favorecen seg\u00fan su rostro. Adem\u00e1s, habr\u00e1 tres rincones espec\u00edficos para productos de u\u00f1as, de labios y de cabello. Cada d\u00eda, el staff propondr\u00e1 a los asistentes tres colores diferentes de un producto mediante unos flyers. Los invitados elegir\u00e1n cu\u00e1l es el suyo y tuitear\u00e1n tantas veces como deseen el hashtag #colortweet seguido del tono elegido y del motivo por el cual ese color les inspira. Cada d\u00eda, los m\u00e1s activos tendr\u00e1n como recompensa lotes de producto de L\u2019Or\u00e9al Paris.<\/p>\n<p>As\u00ed mismo Btob ha desarrollado una landing (<a class=\"enlace\" style=\"font-size:100%\" href=\"http:\/\/www.colortweet.es\">www.colortweet.es<\/a>) y una tab en Facebook (<a class=\"enlace\" style=\"font-size:100%\" href=\"https:\/\/www.facebook.com\/loreal?v=app_330311666991700\">https:\/\/www.facebook.com\/loreal?v=app_330311666991700<\/a> ) para explicar y difundir la acci\u00f3n. En la landing podr\u00e1 verse, adem\u00e1s, el ranking de los tres colores que compiten cada d\u00eda y el n\u00famero de usuarios que han pujado por cada uno de ellos.<\/p>\n<p>La agencia tambi\u00e9n llevar\u00e1 a cabo toda la labor de SMO durante estos d\u00edas, de manera que todo lo que ocurra ser\u00e1 compartido en la red de im\u00e1genes Instagram desde el usuaruio @loreal_paris_sp y en el canal de YouTube de la marca.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Or\u00e9al Par\u00eds, maquillador y peluquero oficial de la Fashion Week de Madrid, ha confiado a Btob esta campa\u00f1a, que incluye<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-14737","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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