{"id":147160,"date":"2022-03-07T09:30:38","date_gmt":"2022-03-07T08:30:38","guid":{"rendered":"https:\/\/ipmark.com\/?p=147160"},"modified":"2022-03-07T19:56:45","modified_gmt":"2022-03-07T18:56:45","slug":"atresplayer-publicis-serie-la-edad-de-la-ira","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=147160","title":{"rendered":"Atresplayer conf\u00eda en Publicis para promocionar su serie &#8216;La edad de la ira&#8217;"},"content":{"rendered":"<p><strong>Atresmedia ha presentado &#8216;La edad de la ira&#8217;, serie original de Atresplayer Premium, con una campa\u00f1a firmada por Publicis y WYSIWYG (agencia creativa digital de Publicis Groupe). El concepto se basa en las dos caras de la adolescencia y los problemas que arrastran sus protagonistas. <\/strong><\/p>\n<p>La serie original se compone por cuatro cap\u00edtulos y se basa en la novela hom\u00f3nima de <strong>Nando L\u00f3pez<\/strong>. La nueva serie destaca por mantener una perspectiva juvenil para narrar con gran acierto la mayor\u00eda de los problemas m\u00e1s habituales en la adolescencia, todo ello alrededor de un asesinato, que conforma la trama principal.<\/p>\n<h2>Producci\u00f3n y difusi\u00f3n de la campa\u00f1a<\/h2>\n<p>La campa\u00f1a de\u00a0<strong>Publicis<\/strong> propone una serie de piezas basadas en\u00a0<strong>paneles lenticulares<\/strong>, incidiendo en la dualidad, de forma que en un mismo plano<strong> se observa la proyecci\u00f3n m\u00e1s amable de cada personaje enfrentada a su verdadero yo<\/strong>, que se pone de manifiesto a trav\u00e9s del desarrollo de la trama.<\/p>\n<p>Para dar a conocer la serie, se ha llevado a cabo una\u00a0<strong>campa\u00f1a exterior<\/strong> que selecciona ubicaciones estrat\u00e9gicas, como las marquesinas integrales de la\u00a0<strong>Plaza de Neptuno<\/strong>, en Madrid. Tambi\u00e9n se ha contado con una campa\u00f1a\u00a0 <strong>DOOH\u00a0<\/strong>con el mismo concepto de carteles lenticulares adaptados al entorno digital.<\/p>\n<p>Se ha seleccionado un circuito exterior totalmente adaptado al p\u00fablico objetivo de la serie, como es el entorno de\u00a0<strong>Ciudad Universitaria<\/strong>, complementando la campa\u00f1a con una bajada a entornos digitales afines al\u00a0<em>target<\/em>, todo ello de la mano de\u00a0<strong>Starcom<\/strong> como agencia de medios.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Para dar a conocer la nueva serie original de Atresplayer Premium, se ha llevado una importante campa\u00f1a exterior tanto de mupis como DOOH.<\/p>\n","protected":false},"author":6924,"featured_media":147164,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-147160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Atresplayer conf\u00eda en Publicis para promocionar su serie &#039;La edad de la ira&#039;<\/title>\n<meta name=\"description\" content=\"Para dar a conocer la nueva serie original de Atresplayer Premium, se ha llevado una importante campa\u00f1a exterior tanto de mupis como DOOH.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=147160\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Atresplayer conf\u00eda en Publicis para promocionar su serie &#039;La edad de la ira&#039;\" \/>\n<meta property=\"og:description\" content=\"Para dar a conocer la nueva serie original de Atresplayer Premium, se ha llevado una importante campa\u00f1a exterior tanto de mupis como DOOH.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=147160\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-07T08:30:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-07T18:56:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/OK_220301_MMR0369_G.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Laura Briones\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Laura Briones\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=147160#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=147160\"},\"author\":{\"name\":\"Laura Briones\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/652f2bdeb4e0366fca3bdc6e488f009a\"},\"headline\":\"Atresplayer conf\u00eda en Publicis para promocionar su serie &#8216;La edad de la ira&#8217;\",\"datePublished\":\"2022-03-07T08:30:38+00:00\",\"dateModified\":\"2022-03-07T18:56:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=147160\"},\"wordCount\":279,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=147160#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/OK_220301_MMR0369_G.jpg\",\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=147160\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=147160\",\"name\":\"Atresplayer conf\u00eda en Publicis para promocionar su serie 'La edad de la ira'\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=147160#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=147160#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/OK_220301_MMR0369_G.jpg\",\"datePublished\":\"2022-03-07T08:30:38+00:00\",\"dateModified\":\"2022-03-07T18:56:45+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/652f2bdeb4e0366fca3bdc6e488f009a\"},\"description\":\"Para dar a conocer la nueva serie original de Atresplayer Premium, se ha llevado una importante campa\u00f1a exterior tanto de mupis como DOOH.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=147160#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=147160\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=147160#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/OK_220301_MMR0369_G.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/OK_220301_MMR0369_G.jpg\",\"width\":1140,\"height\":635},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=147160#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Atresplayer conf\u00eda en Publicis para promocionar su serie &#8216;La edad de la ira&#8217;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/652f2bdeb4e0366fca3bdc6e488f009a\",\"name\":\"Laura Briones\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g\",\"caption\":\"Laura Briones\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=6924\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Atresplayer conf\u00eda en Publicis para promocionar su serie 'La edad de la ira'","description":"Para dar a conocer la nueva serie original de Atresplayer Premium, se ha llevado una importante campa\u00f1a exterior tanto de mupis como DOOH.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=147160","og_locale":"es_ES","og_type":"article","og_title":"Atresplayer conf\u00eda en Publicis para promocionar su serie 'La edad de la ira'","og_description":"Para dar a conocer la nueva serie original de Atresplayer Premium, se ha llevado una importante campa\u00f1a exterior tanto de mupis como DOOH.","og_url":"https:\/\/ipmark.com\/?p=147160","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2022-03-07T08:30:38+00:00","article_modified_time":"2022-03-07T18:56:45+00:00","og_image":[{"width":1140,"height":635,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/OK_220301_MMR0369_G.jpg","type":"image\/jpeg"}],"author":"Laura Briones","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Laura Briones","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=147160#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=147160"},"author":{"name":"Laura Briones","@id":"https:\/\/ipmark.com\/#\/schema\/person\/652f2bdeb4e0366fca3bdc6e488f009a"},"headline":"Atresplayer conf\u00eda en Publicis para promocionar su serie &#8216;La edad de la ira&#8217;","datePublished":"2022-03-07T08:30:38+00:00","dateModified":"2022-03-07T18:56:45+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=147160"},"wordCount":279,"image":{"@id":"https:\/\/ipmark.com\/?p=147160#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/OK_220301_MMR0369_G.jpg","inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=147160","url":"https:\/\/ipmark.com\/?p=147160","name":"Atresplayer conf\u00eda en Publicis para promocionar su serie 'La edad de la ira'","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=147160#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=147160#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/OK_220301_MMR0369_G.jpg","datePublished":"2022-03-07T08:30:38+00:00","dateModified":"2022-03-07T18:56:45+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/652f2bdeb4e0366fca3bdc6e488f009a"},"description":"Para dar a conocer la nueva serie original de Atresplayer Premium, se ha llevado una importante campa\u00f1a exterior tanto de mupis como DOOH.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=147160#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=147160"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=147160#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/OK_220301_MMR0369_G.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/OK_220301_MMR0369_G.jpg","width":1140,"height":635},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=147160#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Atresplayer conf\u00eda en Publicis para promocionar su serie &#8216;La edad de la ira&#8217;"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/652f2bdeb4e0366fca3bdc6e488f009a","name":"Laura Briones","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d63a05f45de92ccad406f391f6670a73537ae80855c8927c8ea5fef1cd5feee2?s=96&d=mm&r=g","caption":"Laura Briones"},"url":"https:\/\/ipmark.com\/?author=6924"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/147160","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/6924"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=147160"}],"version-history":[{"count":3,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/147160\/revisions"}],"predecessor-version":[{"id":147306,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/147160\/revisions\/147306"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/147164"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=147160"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=147160"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=147160"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}