{"id":14713,"date":"2012-01-31T10:00:02","date_gmt":"2012-01-31T10:00:02","guid":{"rendered":"https:\/\/ipmark.com\/general-motors-confa-su-cuenta-mundial-de-medios-a-carat\/"},"modified":"2012-01-31T10:00:02","modified_gmt":"2012-01-31T10:00:02","slug":"general-motors-confa-su-cuenta-mundial-de-medios-a-carat","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=14713","title":{"rendered":"General Motors conf\u00eda su cuenta mundial de medios a Carat"},"content":{"rendered":"<p>Carat, que llevaba la gesti\u00f3n de medios General Motors en Europa desde enero de 2007, pasa as\u00ed a controlar la cuenta en todo el mundo. Hasta el momento, Interpublic era responsable de la operaci\u00f3n de medios de General Motors en Am\u00e9rica Latina, mientras que Starcom lo hac\u00eda en Estados Unidos.<\/p>\n<p>La adjudicaci\u00f3n a Carat incluye las labores de planificaci\u00f3n y compra de medios, investigaci\u00f3n, medios sociales y comunicaciones m\u00f3viles. Todo el trabajo ser\u00e1 coordinado a trav\u00e9s del equipo global de Carat en Estados Unidos.<br \/>\n\u201cQuer\u00edamos una agencia de medios con la sofisticaci\u00f3n adecuada para reforzar las oportunidades globales de marketing\u201d, ha se\u00f1alado Joel Ewanick, vicepresidente y global chief marketing officer de General Motors, que tambi\u00e9n ha afirmado que \u201cCarat tiene un enfoque innovador para lograr un significativo valor de marketing y su modelo de servicio se acopla perfectamente a las necesidades de nuestras marcas, tanto globales como regionales\u201d. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carat, que llevaba la gesti\u00f3n de medios General Motors en Europa desde enero de 2007, pasa as\u00ed a controlar la<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-14713","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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