{"id":14675,"date":"2012-02-10T08:47:04","date_gmt":"2012-02-10T08:47:04","guid":{"rendered":"https:\/\/ipmark.com\/gaming-solomo-huella-digital-el-mantra-2012\/"},"modified":"2012-02-10T08:47:04","modified_gmt":"2012-02-10T08:47:04","slug":"gaming-solomo-huella-digital-el-mantra-2012","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=14675","title":{"rendered":"Gaming, SoLoMo, huella digital&#8230; el mantra 2012"},"content":{"rendered":"<p>En breve ser\u00e1 clave la gesti\u00f3n de la capacidad de utilizar la huella digital de un individuo para asignarle una puntuaci\u00f3n comercial que se pueda utilizar para evaluar su permeabilidad a ciertos productos y servicios. La mayor\u00eda de los mercados proh\u00edben estas pr\u00e1cticas comerciales pero con escaso \u00e9xito en la pr\u00e1ctica. Esto podr\u00e1 disminuir la confianza de los consumidores en las marcas sobre las que recaiga la sospecha de haber utilizado datos de manera no apropiada.<\/p>\n<p>El precio real del acceso gratis que Internet parece ofrecer ser\u00e1 uno de los temas m\u00e1s debatidos durante este a\u00f1o, seg\u00fan estima Millward Brown. La compa\u00f1\u00eda de estudios de mercado ha detectado algunas de las tendencias ( estamos a primeros de a\u00f1o y todos deseosos de encontrar caminos seguros entre tanta incertidumbre) que marcar\u00e1n nuestro entorno digital en los pr\u00f3ximos meses.<\/p>\n<p>Adem\u00e1s de los problemas que nos pueda causa nuestra huella digital, otras realidades que iremos asimilando ser\u00e1n, por ejemplo, la instauraci\u00f3n del m\u00f3vil monedero. Los dispositivos m\u00f3viles van a convertirse en el nudo y centro de nuestras aceleradas existencias: los sistemas de<br \/>\npago son solo el principio. Pronto ser\u00e1n nuestra forma de identificaci\u00f3n o la llave del coche. Por eso, Millward Brown recomienda a las marcas seguir trabajando en este medio para conectar con los consumidores de forma persuasiva y significativa.<\/p>\n<p>Pero este a\u00f1o oiremos hablar cada vez menos de marketing puramente m\u00f3vil para comenzar a manejar con asiduidad el t\u00e9rmimo SoLoMo: Social Local Mobile. Y es que el futuro del marketing m\u00f3vil pasa por el marketing social y la ubicaci\u00f3n. Los mensajes de marketing m\u00e1s eficaces combinar\u00e1n relevancia y ubicaci\u00f3n en el momento oportuno. Las marcas ir\u00e1n incrementando la importancia de sus mensajes y anuncios en dispositivos m\u00f3viles mediante el mayor uso de la selecci\u00f3n a partir de la localizaci\u00f3n y compartiendo contenido social.<\/p>\n<p>Y hablando de compartir, las grandes marcas han encontrado en el <i>gaming<\/i> un nuevo espacio en el que interactuar con el consumidor y estimularle a comprar sus productos a trav\u00e9s de aplicaciones que ofrecen una experiencia mejorada de marca. Millward Brown cita como pionero en este campo al programa Nectar (<a class=\"enlace\" style=\"font-size:100%\" href=\"http:\/\/www.nectar.com\">www.nectar.com<\/a>) del Reino Unido.<\/p>\n<p>Las <i>12 Tendencias Digitales para 2012<\/i> pueden consultarse en <a class=\"enlace\" style=\"font-size:100%\" href=\"https:\/\/ipmark.com\/pdf\/Digital_2012.pdf\">https:\/\/ipmark.com\/pdf\/Digital_2012.pdf<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>En breve ser\u00e1 clave la gesti\u00f3n de la capacidad de utilizar la huella digital de un individuo para asignarle una<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-14675","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gaming, SoLoMo, huella digital... el mantra 2012 - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=14675\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gaming, SoLoMo, huella digital... el mantra 2012 - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"En breve ser\u00e1 clave la gesti\u00f3n de la capacidad de utilizar la huella digital de un individuo para asignarle una\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=14675\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2012-02-10T08:47:04+00:00\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=14675#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=14675\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Gaming, SoLoMo, huella digital&#8230; el mantra 2012\",\"datePublished\":\"2012-02-10T08:47:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=14675\"},\"wordCount\":409,\"commentCount\":0,\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=14675\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=14675\",\"name\":\"Gaming, SoLoMo, huella digital... el mantra 2012 - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"datePublished\":\"2012-02-10T08:47:04+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=14675#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=14675\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=14675#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gaming, SoLoMo, huella digital&#8230; el mantra 2012\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\",\"name\":\"ipmark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"caption\":\"ipmark\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=21\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Gaming, SoLoMo, huella digital... el mantra 2012 - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=14675","og_locale":"es_ES","og_type":"article","og_title":"Gaming, SoLoMo, huella digital... el mantra 2012 - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","og_description":"En breve ser\u00e1 clave la gesti\u00f3n de la capacidad de utilizar la huella digital de un individuo para asignarle una","og_url":"https:\/\/ipmark.com\/?p=14675","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2012-02-10T08:47:04+00:00","author":"ipmark","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ipmark","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=14675#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=14675"},"author":{"name":"ipmark","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"headline":"Gaming, SoLoMo, huella digital&#8230; el mantra 2012","datePublished":"2012-02-10T08:47:04+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=14675"},"wordCount":409,"commentCount":0,"articleSection":["Marketing Digital"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=14675","url":"https:\/\/ipmark.com\/?p=14675","name":"Gaming, SoLoMo, huella digital... el mantra 2012 - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"datePublished":"2012-02-10T08:47:04+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=14675#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=14675"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=14675#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Gaming, SoLoMo, huella digital&#8230; el mantra 2012"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1","name":"ipmark","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","caption":"ipmark"},"url":"https:\/\/ipmark.com\/?author=21"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/14675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14675"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/14675\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}