{"id":14669,"date":"2012-01-19T14:57:33","date_gmt":"2012-01-19T14:57:33","guid":{"rendered":"https:\/\/ipmark.com\/agencias-de-espaa-critica-a-telefnica\/"},"modified":"2012-01-19T14:57:33","modified_gmt":"2012-01-19T14:57:33","slug":"agencias-de-espaa-critica-a-telefnica","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=14669","title":{"rendered":"Agencias de Espa\u00f1a critica a Telef\u00f3nica"},"content":{"rendered":"<p>En un comunicado remitido a la prensa especializada y haciendo un s\u00edmil con la actual selecci\u00f3n espa\u00f1ola de f\u00fatbol, Agencias de Espa\u00f1a ha se\u00f1alado que una situaci\u00f3n como esta ser\u00eda impensable en otros pa\u00edses de nuestro entorno. \u201c\u00bfAlguien puede imaginar un concurso igual en Francia, en el que no estuviesen Publicis, Euro o alguna agencia local francesa? \u00bfO lo mismo en Gran Breta\u00f1a, sin que est\u00e9 alguna agencia netamente brit\u00e1nica o de WPP? \u00bfO en Estados Unidos sin que haya una agencia americana o de Omnicon o Interpublic?\u201d, se\u00f1alan los responsables de la asociaci\u00f3n en su texto, al tiempo que apuntan que \u201cFrance Telecom, British Telecom, ATT, etc\u2026, y como estas compa\u00f1\u00edas mil ejemplos m\u00e1s de multinacionales de diversas categor\u00edas, han colaborado para que sus agencias nacionales ganasen tama\u00f1o y tuviesen una expansi\u00f3n internacional ligada a ellas. Sin dudarlo, sin complejos\u201d. (VER TEXTO COMPLETO en <a class=\"enlace\" style=\"font-size:100%\" href=\"https:\/\/ipmark.com\/pdf\/TELEFONICA.pdf\">https:\/\/ipmark.com\/pdf\/TELEFONICA.pdf<\/a>)<br \/>\nLas agencias invitadas por Telef\u00f3nica Espa\u00f1ola a su concurso general han sido McCann Erickson, Young &amp; Rubicam, DDB y Sra. Rushmore, mientras que Wunderman, Wysiwyg\/Razorfish, Ogilvy y Genetsis competir\u00e1n por el negocio digital de la operadora. Social Noise, Territorio Creativo, 3Lemon, Ogilvy y Wysiwyg\/Razorfish competir\u00e1n en el \u00e1rea de medios sociales. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>En un comunicado remitido a la prensa especializada y haciendo un s\u00edmil con la actual selecci\u00f3n espa\u00f1ola de f\u00fatbol, Agencias<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-14669","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agencias de Espa\u00f1a critica a Telef\u00f3nica - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=14669\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agencias de Espa\u00f1a critica a Telef\u00f3nica - 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