{"id":146621,"date":"2022-02-25T10:11:52","date_gmt":"2022-02-25T09:11:52","guid":{"rendered":"https:\/\/ipmark.com\/?p=146621"},"modified":"2022-02-25T10:11:52","modified_gmt":"2022-02-25T09:11:52","slug":"instore-nos-muestra-su-ultimo-trabajo-para-dewars","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=146621","title":{"rendered":"INSTORE nos muestra su \u00faltimo trabajo para Dewar\u00b4s"},"content":{"rendered":"

Cuando detr\u00e1s de una imagen de marca hay algo que contar, merece la pena hacerlo, que tus clientes sepan de d\u00f3nde vienes y porqu\u00e9 tienes una est\u00e9tica determinada. En su \u00faltima campa\u00f1a, la marca Dewar\u00b4s plasma su historia y sus valores.<\/p>\n

Fue en 1846 cuando John Dewar y sus hijos dieron con la mezcla perfecta para crear uno de los whiskies m\u00e1s reconocidos del mundo y desde ese momento la marca ha evolucionado manteniendo siempre su esencia y los v\u00ednculos con su lugar de procedencia.\u00a0 As\u00ed lo demuestra el uso del \u201cnudo de amor\u201d, s\u00edmbolo celta que representa fuerza y longevidad, como logotipo de la marca y que est\u00e1 presente en todas sus acciones promocionales.<\/p>\n

El Corte Ingl\u00e9s de Pozuelo y el C.C.Carrefour de las Rozas son dos de los sitios elegidos para ubicar los corners de la marca acercando la esencia de Dewar\u00b4s a nuevos clientes.<\/p>\n

\"INSTORE<\/p>\n

INSTORE<\/strong><\/a>, empresa especialista en producci\u00f3n e instalaci\u00f3n de mobiliario y decoraci\u00f3n para puntos de venta, ha sido la encargada de la realizaci\u00f3n integral de estos shop in shop.<\/p>\n

En esta ocasi\u00f3n se ha dado mucha importancia a la selecci\u00f3n y transformaci\u00f3n de materiales, gracias a los que se ha conseguido una ambientaci\u00f3n perfecta de lo que la marca nos pretende mostrar, una antigua destiler\u00eda.<\/p>\n

La decoraci\u00f3n se basa en estructuras de metal, hierro pintado simulando lat\u00f3n, con el que adem\u00e1s se han creado los muebles expositores y la carteler\u00eda impresa. Para conseguir impactar a los clientes el mobiliario se ha iluminado perimetralmente haciendo que el producto brille por s\u00ed mismo. Tambi\u00e9n se han usado, como recurso publicitario y decorativo, cajas de luz de metacrilato retroiluminadas con gr\u00e1ficas de vinilo transl\u00facido, la rotulaci\u00f3n se ha creado con letras corp\u00f3reas de metacrilato y para el suelo se ha optado por vinilo impreso con el logotipo como centro del espacio.<\/p>\n

Generar experiencias agradables, rodear a los que pueden ser tus clientes de tu esencia, que te conozcan y te entiendan, que sepan que tu producto tiene un sentido, que viene de alg\u00fan sitio, que detr\u00e1s hay una historia, es lo que ayuda a fidelizar y a conseguir nuevos seguidores de la marca.<\/p>\n

\"INSTORE<\/p>\n","protected":false},"excerpt":{"rendered":"

Dewar\u2019s, la marca de blended scotch m\u00e1s premiada del mundo, mejora su presencia en grandes superficies con corners impactantes. <\/p>\n","protected":false},"author":7342,"featured_media":146623,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[],"class_list":["post-146621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-branding"],"acf":[],"yoast_head":"\nINSTORE nos muestra su \u00faltimo trabajo para Dewar\u00b4s<\/title>\n<meta name=\"description\" content=\"Dewar\u2019s, la marca de blended scotch m\u00e1s premiada del mundo, mejora su presencia en grandes superficies con corners impactantes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=146621\" \/>\n<meta property=\"og:locale\" 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