{"id":146600,"date":"2022-02-25T10:22:52","date_gmt":"2022-02-25T09:22:52","guid":{"rendered":"https:\/\/ipmark.com\/?p=146600"},"modified":"2022-02-25T10:22:52","modified_gmt":"2022-02-25T09:22:52","slug":"supera-ratio-apertura-emails-seguimiento-pedidos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=146600","title":{"rendered":"Se supera en un 90% la ratio de apertura de emails de seguimiento de pedidos"},"content":{"rendered":"<p><strong>En lo que llevamos de a\u00f1o, un 91,2% de los emails enviados para informar del estado del pedido fueron abiertos por sus destinatarios. Esta cifra ha crecido casi dos puntos respecto al mismo periodo del a\u00f1o pasado, cuando s\u00f3lo un 88% de los emails de seguimiento se abrieron.\u00a0<\/strong><\/p>\n<p>Estos son algunos datos ofrecidos por\u00a0<strong>Outvio<\/strong>, empresa especializada en gesti\u00f3n de procesos postventa, tras analizar 1377 tiendas en l\u00ednea. La plataforma analiza los datos comentando que parte de esta subida puede deberse al ligero aumento de pedidos internacionales procesados por tiendas online, ya que cada vez m\u00e1s, los\u00a0<em>ecommerce<\/em> buscan crecer abri\u00e9ndose a nuevos mercados. Es en estos env\u00edos internacionales donde\u00a0<strong>el comprador tiene una mayor motivaci\u00f3n en saber la situaci\u00f3n de su pedido en todo momento<\/strong>.<\/p>\n<p>Desde\u00a0<strong>Outvio<\/strong> insisten en que personalizar tanto los\u00a0<em>emails<\/em> de comunicaci\u00f3n del estado del pedido como la p\u00e1gina donde el comprador puede hacer el seguimiento del mismo, y no delegar \u00e9stas a los transportistas, se est\u00e1 convirtiendo en una tendencia al alza en los \u00faltimos meses.<\/p>\n<p>No tener un proceso de venta coherente, apuntan desde la compa\u00f1\u00eda,\u00a0<strong>es un gran obst\u00e1culo para la fidelizaci\u00f3n y el retorno de la inversi\u00f3n en adquisici\u00f3n<\/strong>, adem\u00e1s de ser una oportunidad de venta perdida. Utilizar los mensajes y la p\u00e1gina de seguimiento como estrategia de marketing es muy efectivo, a\u00f1adiendo <em>banners<\/em> en los que se promocionen productos estrat\u00e9gicos para aumentar ventas cruzadas, ofrecer descuentos adicionales y reforzar la relaci\u00f3n marca-cliente.<\/p>\n<p>\u00abLos datos confirman la tendencia que observamos en los \u00faltimos a\u00f1os. Cada vez son m\u00e1s los\u00a0<em>ecommerce<\/em> que ponen esfuerzo en diferenciarse al ofrecer la mejor experiencia de compra posible. Notificar en el momento adecuado sobre el estado de los pedidos y env\u00edos es clave, y m\u00e1s cuando la comunicaci\u00f3n la hace la propia tienda\u00a0<em>online<\/em>, con su\u00a0<em>branding<\/em>, no dejando que sea el transportista quien saque partido a estos emails con una ratio de apertura tan grande\u00bb, comenta\u00a0<strong>Juanjo Borr\u00e1s<\/strong>, CEO de\u00a0<strong>Outvio<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta cifra ha crecido casi dos puntos respecto al mismo periodo de 2021, cuando s\u00f3lo se abrieron un 88% de los emails. <\/p>\n","protected":false},"author":6924,"featured_media":146601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-146600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- 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