{"id":146584,"date":"2022-02-24T16:18:25","date_gmt":"2022-02-24T15:18:25","guid":{"rendered":"https:\/\/ipmark.com\/?p=146584"},"modified":"2022-02-24T16:29:07","modified_gmt":"2022-02-24T15:29:07","slug":"grupo-serviceplan-presenta-la-estrategia-de-house-of-communication-en-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=146584","title":{"rendered":"Serviceplan Group presenta la estrategia de House of Communication en Espa\u00f1a"},"content":{"rendered":"

El grupo Serviceplan en Espa\u00f1a se encuentra en un momento clave de crecimiento y expansi\u00f3n, entrando a 2022 con un nuevo equipo directivo. El pasado noviembre, Ainhoa de las Pozas fue nombrada nueva CEO de la empresa especializada en soluciones de comunicaci\u00f3n en nuestro pa\u00eds, y en diciembre, <\/b>Gerardo Mari\u00f1as<\/b><\/a>, fue elegido nuevo director general de House of Communication en Espa\u00f1a.<\/b><\/p>\n

El 24 de febrero, Serviceplan Group Espa\u00f1a\u00a0<\/b>ha realizado la presentaci\u00f3n oficial de HOC (House of Communication) en nuestro pa\u00eds, con <\/span>Markus Noder<\/b>, <\/span>managing partner<\/span><\/i> del grupo Serviceplan Internacional; <\/span>Gerardo Mari\u00f1as<\/b>, <\/span>Ainhoa de las Pozas<\/b>\u00a0y <\/span>Jos\u00e9 Carlos Gutierrez<\/b>,<\/span> managing partner<\/span><\/i> de Alma Mediaplus. HOC integra en un mismo techo todas las disciplinas y operaciones del grupo, con los servicios <\/span>de comunicaci\u00f3n y creatividad, con<\/b> Serviceplan Espa\u00f1a; de medios y data, con Alma Mediaplus y digital (plataformas y commerce), con Plan.Net TME<\/b>. Esta \u00faltima parte se tiene que construir, han puntualizado.<\/span><\/p>\n

\"\"
Markus Noder, managing partner del grupo Serviceplan Internacional.<\/figcaption><\/figure>\n

En concreto, en nuestro pa\u00eds, el grupo cuenta con 50 especialistas multidisciplinares con foco de trabajo en la gesti\u00f3n integral de la comunicaci\u00f3n, estrategia de marca, creatividad, medios y tecnolog\u00eda.\u00a0<\/span><\/p>\n

House of Communication Espa\u00f1a pone a disposici\u00f3n de los clientes todas las disciplinas de manera integrada a trav\u00e9s del concepto <\/span>\u201c\u00dcbercreatividad\u201d.<\/b> Este concepto nace de la idea de tener en un mismo techo especialistas de distintas \u00e1reas, han comentado en la rueda de prensa. A la tendencia de que las agencias y grupos est\u00e1n integrando todas las disciplinas, Gerardo Mari\u00f1as ha explicado que \u201c<\/span>se est\u00e1n reduciendo los departamentos de marketing, con menos presupuesto, y tambi\u00e9n el profesional de marketing est\u00e1 cambiando sus funciones<\/b>, siendo estas las principales causas de que la tendencia ahora sea integrar todos las especialidades en un mismo lugar\u201d.<\/span><\/p>\n

Ainhoa de las Pozas y Jos\u00e9 Carlos Guti\u00e9rrez (abajo, en la imagen) han presentado los cuatro eje de House of Communication:\u00a0<\/span><\/p>\n

\"\"<\/p>\n

    \n
  • Independientes<\/b>, \u201cal tener flexibilidad para adaptar el modelo de negocio sin l\u00edmite de tiempo\u201d.<\/span><\/li>\n
  • Integrados<\/b>, \u201ces un poco nuestro objetivo en HOC, con el que llevamos trabajando a\u00f1os\u201d.<\/span><\/li>\n
  • Innovadores,<\/b> \u201cnos hemos permitido crear el concepto de \u00dcbercreatividad, una forma de pensar, con el objetivo de dar las mejores soluciones. <\/span>No s\u00f3lo en la parte creativa, sino en todas las \u00e1reas de negocio, como el punto de vista de los medios<\/b>\u201d, ha indicado Jos\u00e9 Carlos Guti\u00e9rrez, a\u00f1adiendo que \u201cparece que el \u00e1rea de medios no nos hace ganar premios, tenemos la misi\u00f3n adem\u00e1s de equipararnos a nuestros compa\u00f1eros alemanes, considerados la mejor agencia del a\u00f1o\u201d.<\/span><\/li>\n
  • Internacionales,<\/b> \u201ccolaboramos todos, desde cualquier parte del mundo\u00bb.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

    HOC integra en un mismo techo todas las operaciones del grupo en Espa\u00f1a: servicios de comunicaci\u00f3n, con Serviceplan; de medios, con Alma Mediaplus; y digital, con Plan.Net TME.<\/p>\n","protected":false},"author":30,"featured_media":146581,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-146584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"\nGrupo Serviceplan presenta la estrategia de House of Communication en Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"Grupo Serviceplan ha realizado la presentaci\u00f3n oficial de House of Communication en Espa\u00f1a, con portavoces de la agencia y Alma Mediaplus.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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