{"id":146556,"date":"2022-02-24T14:05:14","date_gmt":"2022-02-24T13:05:14","guid":{"rendered":"https:\/\/ipmark.com\/?p=146556"},"modified":"2022-02-24T14:05:14","modified_gmt":"2022-02-24T13:05:14","slug":"fnac-da-la-bienvenida-a-las-mascotas-en-sus-establecimientos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=146556","title":{"rendered":"Fnac da la bienvenida a las mascotas en sus establecimientos"},"content":{"rendered":"<p><strong>Fnac lanza la campa\u00f1a \u201cMascotas Bienvenidas\u201d con el objetivo de anunciar la aceptaci\u00f3n de las mascotas en sus establecimientos. As\u00ed, todos los amantes de los animales y de la cultura podr\u00e1n mejorar su experiencia de compra.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a dise\u00f1ada por <strong>Ping\u00fcino Torreblanca<\/strong> consigue dar la vuelta al tradicional concepto \u201c\u00bfQui\u00e9n cuida a qui\u00e9n?\u201d. As\u00ed, \u201c<strong>Tener un humano<\/strong>\u201d es el t\u00edtulo de la pieza audiovisual que, a trav\u00e9s del humor, muestra la perspectiva de las mascotas, siempre pendientes de sus humanos y sacrificadas por salir a pasear y esperar fuera. La producci\u00f3n del spot ha corrido a cargo de la productora Nine to five y su director Javier Guridi, y se ha rodado sin actores, despu\u00e9s un casting de personas y sus mascotas reales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a estar\u00e1 activa tanto en redes sociales como en el resto de canales digitales de Fnac y cuenta con <strong>formatos de 60\u201d y 20\u201d.<\/strong> Con <strong>piezas audiovisuales, de radio y gr\u00e1ficas, las cuales tambi\u00e9n estar\u00e1n presentes en tiendas f\u00edsicas.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cSomos conscientes de que las pol\u00edticas evolucionan hacia un universo m\u00e1s sostenible, ya que llevamos tiempo comprobando un cambio en la sensibilidad de la poblaci\u00f3n con el trato que damos a los animales, sobre todo a aquellos con los que convivimos. Nosotros quer\u00edamos desde hace tiempo comunicar esta nueva acci\u00f3n, que lleva unos meses en marcha, para ir en consonancia con el amor por los seres vivos que tambi\u00e9n engrandecen nuestra cultura\u201d, asegura Sara Vega, directora de marketing y comunicaci\u00f3n de Fnac Espa\u00f1a.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Video Spot Bienvenidas Mascotas a Fnac. Perros. Gatos.\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/NB6rFpmsAws?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a pet friendly tiene como objetivo potenciar la experiencia de compra de sus clientes. <\/p>\n","protected":false},"author":7342,"featured_media":146557,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-146556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fnac da la bienvenida a las mascotas en sus 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