{"id":146463,"date":"2022-02-24T10:04:49","date_gmt":"2022-02-24T09:04:49","guid":{"rendered":"https:\/\/ipmark.com\/?p=146463"},"modified":"2022-02-24T10:04:49","modified_gmt":"2022-02-24T09:04:49","slug":"campana-valores-cocinar-carbonell","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=146463","title":{"rendered":"\u00abSomos lo que cocinamos\u00bb, la campa\u00f1a de Carbonell que ensalza los valores que transmite la cocina"},"content":{"rendered":"<p><strong>\u00abSomos lo que cocinamos\u00bb es la \u00faltima campa\u00f1a de Carbonell \u2014marca perteneciente al grupo Deoleo\u2014. En su nuevo spot se reivindica la importancia de la comida casera como transmisora de valores para las nuevas generaciones.\u00a0<\/strong><\/p>\n<p>Con su nueva campa\u00f1a, la firma refuerza un mensaje muy propio basado en el fuerte componente emocional y familiar que incorpora el acto de cocinar en casa, para as\u00ed reforzar su posici\u00f3n de l\u00edder de categor\u00eda. A trav\u00e9s de esta iniciativa, la marca\u00a0<strong>apuesta por seguir generando valor a\u00f1adido a sus productos.\u00a0<\/strong><\/p>\n<p>La agencia creativa <strong>&amp;Ros\u00e0s<\/strong> ha elaborado esta campa\u00f1a, mientras que <strong>Landia <\/strong>firma la pieza audiovisual bajo la direcci\u00f3n de\u00a0<strong>Manuel Portillo<\/strong>. El spot es un <strong>homenaje a la cotidianidad familiar<\/strong> en torno a la cocina, desde las cenas entre semana, hasta la comida en familia de los domingos.<\/p>\n<p><iframe loading=\"lazy\" title=\"CARBONELL | Somos Lo Que Cocinamos Spot 2022 #SomosLoQueCocinamos #Carbonell\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/OMTNdY7Q-AU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>\u00abCon esta campa\u00f1a,\u00a0<strong>Carbonell<\/strong> quiere trasladar que la cocina casera es una fuente continua de aprendizaje en valores, transmitidos de generaci\u00f3n en generaci\u00f3n. Es, como siempre hemos defendido, un pilar social y cultural esencial en nuestro pa\u00eds, capaz de generar v\u00ednculos familiares y sociales pero, tambi\u00e9n, capaz de hacer del mundo un lugar mejor donde vivir\u00bb, comenta\u00a0<strong>Daniel Esteban<\/strong>, director de marketing de\u00a0<strong>Deoleo Espa\u00f1a<\/strong>.<\/p>\n<p>La campa\u00f1a se estrena el 23 de febrero en televisi\u00f3n, as\u00ed como en soportes digitales. Cuenta con un spot de 60&#8243;, dos versiones reducidas de 20&#8243; y una de 10&#8243;.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a reivindica la importancia de la comida casera como transmisora de valores para las nuevas generaciones. <\/p>\n","protected":false},"author":6924,"featured_media":146470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-146463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Somos lo que cocinamos&quot;, la campa\u00f1a de Carbonell que ensalza los valores que transmite la cocina<\/title>\n<meta name=\"description\" content=\"La campa\u00f1a reivindica la 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