{"id":146436,"date":"2022-02-24T10:05:58","date_gmt":"2022-02-24T09:05:58","guid":{"rendered":"https:\/\/ipmark.com\/?p=146436"},"modified":"2022-02-24T10:05:58","modified_gmt":"2022-02-24T09:05:58","slug":"arc-primer-asistente-virtual-arcomadrid-llyc","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=146436","title":{"rendered":"ARC, el primer asistente virtual de ARCOMadrid de la mano de LLYC"},"content":{"rendered":"<p><strong>LLYC ha impulsado ARC, el primer asistente virtual en la historia de ARCOMadrid, la Feria de Arte Contempor\u00e1neo que tendr\u00e1 lugar en IFEMA Madrid del 23 al 27 de febrero. Este proyecto se enmarca en una iniciativa de la agencia para impulsar la comunicaci\u00f3n digital en el mundo del arte.\u00a0<\/strong><\/p>\n<p>Esta inteligencia artificial, desarrollada con la tecnolog\u00eda NTT Data, <strong>mejorar\u00e1 la experiencia de los visitantes<\/strong> al ofrecer informaci\u00f3n sobre las galer\u00edas, secciones, espacios, la historia de la muestra y las novedades que ofrece en la edici\u00f3n de 2022.<\/p>\n<p>La agencia ha entrenado a ARC con datos conversacionales, por lo que interact\u00faa y se dirige a los visitantes con naturalidad y cercan\u00eda. Est\u00e1 dise\u00f1ado para que, de forma aleatoria e independientemente del sexo, se muestren las funciones\u00a0<strong>que pueden llegar a asumir la tecnolog\u00eda y proporcionar al usuario una experiencia omnicanal<\/strong>.<\/p>\n<p>A su vez, gracias al uso de modelos de predicci\u00f3n, este tipo de asistentes virtuales pueden anticiparse a las necesidades de los usuarios. La experiencia conversacional\u00a0<strong>mejora gracias a la propia interacci\u00f3n con el p\u00fablico<\/strong>, con la recopilaci\u00f3n de informaci\u00f3n en cada consulta y de las preguntas que se le plantean, de modo que\u00a0<strong>puede adelantarse a las necesidades que el interlocutor tenga y plantear sugerencias<\/strong>.<\/p>\n<h2>Una gran apuesta de LLYC<\/h2>\n<p>\u00abEn el sector del arte, la inteligencia artificial\u00a0<strong>nos abre un mundo de posibilidades que aun est\u00e1 en fase de exploraci\u00f3n<\/strong>. Desde LLYC estamos encantados de contribuir a ello con el primer asistente virtual de ARCO\u00bb, comparte\u00a0<strong>Alejandro Dom\u00ednguez<\/strong>, director senior de\u00a0<em>deep digital business<\/em> (DDB) en Europa.<\/p>\n<p>ARC es un paso m\u00e1s en la apuesta de la consultora por la innovaci\u00f3n y la tecnolog\u00eda. Su plan estrat\u00e9gico recoge un fuerte crecimiento del \u00e1rea de DDB que engloba todas las l\u00edneas de servicio y soluciones de IA, influencia, transformaci\u00f3n digital y de\u00a0<em>inbound marketing<\/em>. Se prev\u00e9 que <strong>represente la mitad de los ingresos de la firma en 2024<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este proyecto se enmarca en una iniciativa de la agencia para impulsar la comunicaci\u00f3n digital en el mundo del arte. <\/p>\n","protected":false},"author":6924,"featured_media":146442,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2077,50],"class_list":["post-146436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-inteligencia-artificial","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ARC, el primer asistente virtual de ARCOMadrid de la mano de LLYC<\/title>\n<meta name=\"description\" content=\"Este proyecto se enmarca en una iniciativa de 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