{"id":146301,"date":"2022-02-22T12:15:57","date_gmt":"2022-02-22T11:15:57","guid":{"rendered":"https:\/\/ipmark.com\/?p=146301"},"modified":"2022-02-22T12:15:57","modified_gmt":"2022-02-22T11:15:57","slug":"ogilvy-pr-gana-la-cuenta-de-arkopharma","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=146301","title":{"rendered":"Ogilvy PR gana la cuenta de Arkopharma"},"content":{"rendered":"<p><strong>La compa\u00f1\u00eda francesa de medicamentos y complementos alimenticios a base de plantas medicinales y otros activos naturales, Arkopharma, ha optado por Ogilvy PR como <i>partner<\/i> para desarrollar su estrategia de comunicaci\u00f3n externa. La colaboraci\u00f3n tendr\u00e1 como objetivo posicionar la marca en el mercado espa\u00f1ol.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Un reto dif\u00edcil. A pesar del conocimiento del mercado de la Fitoterapia, medicina basada en la utilizaci\u00f3n de plantas medicinales, es cada vez mayor, el consumidor no siempre sabe c\u00f3mo hacer un uso eficaz y seguro de lo natural. Por ello, el trabajo de Ogilvy ser\u00e1 fundamental para <strong>reposicionar la marca, hacerla relevante, incrementar su visibilidad y todo ello explorando nuevas v\u00edas de comunicaci\u00f3n.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">El trabajo conjunto de Arkopharma y Ogilvy PR tratar\u00e1n de <strong>posicionar la salud como primera opci\u00f3n terap\u00e9utica<\/strong> (eficaz y con menos efectos secundarios que los medicamentos de s\u00edntesis) para patolog\u00edas menores, problemas de salud cr\u00f3nicos o en t\u00e9rminos de prevenci\u00f3n.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los laboratorios Arkopharma han confiado en Ogilvy PR para su estrategia de comunicaci\u00f3n en Espa\u00f1a.<\/p>\n","protected":false},"author":7342,"featured_media":146302,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-146301","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ogilvy PR gana la cuenta de Arkopharma en Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"Los laboratorios Arkopharma han confiado en la agencia Ogilvy PR para su estrategia de comunicaci\u00f3n en Espa\u00f1a.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=146301\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" 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