{"id":146234,"date":"2022-02-21T15:23:20","date_gmt":"2022-02-21T14:23:20","guid":{"rendered":"https:\/\/ipmark.com\/?p=146234"},"modified":"2022-02-21T15:24:44","modified_gmt":"2022-02-21T14:24:44","slug":"tus-fechas-mas-especiales-quieren-hacerte-ganar-la-nueva-campana-de-la-once","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=146234","title":{"rendered":"\u201cTus fechas m\u00e1s especiales quieren hacerte ganar\u201d, la nueva campa\u00f1a de la ONCE"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">El d\u00eda de tu boda, un aniversario o el nacimiento de tu hijo son algunas de las fechas clave que los jugadores de la Once utilizan para probar suerte en sus sorteos. Sin embargo, la nueva campa\u00f1a de la organizaci\u00f3n invita a sus clientes a apostar por otras fechas no tan tradicionales pero igualmente esenciales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por ello, tras un concurso en el que participaron cinco agencias, <a href=\"https:\/\/ipmark.com\/informes\/manifiesto-agencia-independiente-amplia-servicios\/\"><strong>Manifiesto<\/strong><\/a> consigui\u00f3, bajo este insight, su primera campa\u00f1a para la ONCE. <strong>La campa\u00f1a de \u201cMi D\u00eda\u201d busca impactar en el p\u00fablico que juega tanto de forma ocasional como frecuentemente para potenciar el conocimiento y notoriedad de un producto que comenz\u00f3 su comercializaci\u00f3n en septiembre de 2020.<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">De esta forma, la ONCE quer\u00eda seguir construyendo un territorio de comunicaci\u00f3n propio para \u201cMi D\u00eda\u201d, que subraya su <strong>condici\u00f3n \u00fanica y diferencial respecto al resto de opciones de juego existentes ya en el mercado y refuerza el conocimiento de dos sorteos semanales.<\/strong><\/span><\/p>\n<h2><b>Difusi\u00f3n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">\u201cTus fechas m\u00e1s especiales quieren hacerte ganar\u201d es una <strong>campa\u00f1a 360 que trabaja con mix de medios<\/strong>. A trav\u00e9s de dos piezas audiovisuales principales de 20\u201d y 10\u201d que se podr\u00e1n ver en televisi\u00f3n; tambi\u00e9n tendr\u00e1 presencia en radios, puntos de venta de la ONCE (exterior) y diferentes plataformas digitales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una campa\u00f1a lanzada en dos oleadas: la primera de ellas del 21 de febrero hasta el 6 de marzo y la segunda se lanzar\u00e1 en oto\u00f1o.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"\u00bfCon qu\u00e9 fecha jugar\u00e1s a Mi d\u00eda de la ONCE? \u00a1Hay miles de premios!\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/q_-QM3I_VS8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tras un concurso realizado el mes de octubre, Manifiesto, la \u00fanica agencia independiente en participar, fue la elegida para desarrollar el concepto creativo de \u201cMi D\u00eda\u201d. <\/p>\n","protected":false},"author":7342,"featured_media":146235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6063],"class_list":["post-146234","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-campana"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cTus fechas m\u00e1s especiales quieren hacerte ganar\u201d, campa\u00f1a de la ONCE<\/title>\n<meta name=\"description\" content=\"Tras un concurso realizado el mes de octubre, Manifiesto fue la elegida para desarrollar el concepto creativo de \u201cMi D\u00eda\u201d.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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