{"id":146143,"date":"2022-02-18T11:43:59","date_gmt":"2022-02-18T10:43:59","guid":{"rendered":"https:\/\/ipmark.com\/?p=146143"},"modified":"2022-02-18T15:17:22","modified_gmt":"2022-02-18T14:17:22","slug":"apple-publicidad-crece-en-2021","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=146143","title":{"rendered":"Apple, principal beneficiado de ATT. Su negocio publicitario crece un 264%"},"content":{"rendered":"<p><strong>Los cambios introducidos en iOS 14.5 para impulsar la privacidad de los usuarios en sus dispositivos m\u00f3viles &#8211; entre ellos, la introducci\u00f3n de ATT y la opci\u00f3n de restringir el acceso al IDFA de los mismos- ha impulsado el negocio publicitario de Apple. Se calcula que de un a\u00f1o a otro, los ingresos por publicidad de la firma de la manzana mordida han crecido un 264%.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan datos del \u00faltimo informe de la compa\u00f1\u00eda de investigaci\u00f3n Omdia, el negocio publicitario de Apple habr\u00eda experimentado un gran impulso en el \u00faltimo a\u00f1o, debido a los cambios introducidos en iOS 14.5 y, en especial, la introducci\u00f3n de App Tracking Transparency (ATT) y la opci\u00f3n de que sean los usuarios los que decidan qu\u00e9 aplicaciones tienen acceso al IDFA de su dispositivo, clave para realizar campa\u00f1as publicitarias personalizadas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cHaya sido de forma intencionada o no, el negocio de Anuncios de B\u00fasqueda de Apple se ha beneficiado significativamente de la implantaci\u00f3n de ATT, publicando un crecimiento anual del 264% en el ejercicio de 2021 hasta superar los <strong>3.500 millones de d\u00f3lares de ingresos<\/strong>\u201d, ha se\u00f1alado <strong>Matthew Bailey<\/strong>, analista principal de <strong>Omdia<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pero a pesar de este significativo incremento que ha tenido Apple en la facturaci\u00f3n de su divisi\u00f3n de publicidad, el grueso de su negocio sigue siendo la venta de electr\u00f3nica.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Su participaci\u00f3n en el sector de la publicidad online global apenas alcanza el 1% (0,7%)<\/strong>, frente al porcentaje de doble d\u00edgito del que a\u00fan disfrutan Google (28%) y Meta (21%). Y los m\u00e1s de 3.000 millones de d\u00f3lares que ha conseguido a trav\u00e9s de la publicidad <strong>resultan todav\u00eda muy alejados de los 192.000 millones generados por la venta de iPhone o los 35.000 millones por la comercializaci\u00f3n de Mac.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Desde la consultora no esperan, sin embargo, que entre las prioridades de Tim Cook se encuentre aumentar su participaci\u00f3n en el mercado de la publicidad online a corto plazo y su ascenso sea, por otro lado, silencioso. \u201cMantener su reputaci\u00f3n premium es la principal preocupaci\u00f3n de la compa\u00f1\u00eda, as\u00ed que las operaciones publicitarias de Apple se reducir\u00e1n a aquellos anuncios que sean \u00fatiles y respetuosos con la experiencia del usuario de Apple\u201d, concluye Bailey.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Entre 2020 y 2021, la unidad de negocio Apple Search Ads ha elevado sus ingresos un 264% hasta alcanzar los 3.500 millones de d\u00f3lares. <\/p>\n","protected":false},"author":29,"featured_media":146146,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2341],"class_list":["post-146143","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple, principal beneficiado de ATT. Su negocio publicitario crece un 264%<\/title>\n<meta name=\"description\" content=\"Entre 2020 y 2021, la unidad de negocio Apple Search Ads ha elevado sus ingresos un 264% hasta alcanzar los 3.500 millones de d\u00f3lares.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=146143\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Apple, principal beneficiado de ATT. 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