{"id":146046,"date":"2022-02-17T13:46:02","date_gmt":"2022-02-17T12:46:02","guid":{"rendered":"https:\/\/ipmark.com\/?p=146046"},"modified":"2022-02-17T15:35:10","modified_gmt":"2022-02-17T14:35:10","slug":"tbwaespana-lanza-gg-su-nueva-unidad-especializada-en-gaming","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=146046","title":{"rendered":"TBWA\\Espa\u00f1a presenta GG, su nueva unidad especializada en gaming"},"content":{"rendered":"<p><strong>La agencia creativa TBWA\\Espa\u00f1a ha lanzado su nueva unidad de negocio GG especializada en gaming, con el prop\u00f3sito de guiar a las marcas en este ecosistema, as\u00ed como tambi\u00e9n para crear y ejecutar acciones alrededor de los videojuegos. La unidad adem\u00e1s se centrar\u00e1 en el desarrollo de ideas dentro del metaverso.<\/strong><\/p>\n<p>Esta unidad trabajar\u00e1 para que se respeten los c\u00f3digos de la comunidad gaming y aporten valor a estos nuevos canales de comunicaci\u00f3n. La agencia creativa lleva trabajando 25 a\u00f1os con PlayStation en Iberia, desde 1997, otorg\u00e1ndole el conocimiento y la idea para el nombre: <strong>GG, acr\u00f3nimo de &#8216;Good Game&#8217;,<\/strong> que son siglas utilizadas en los videojuegos para decirle a otro jugador que ha sido una buena partida.<\/p>\n<p>GG estar\u00e1 liderada por <strong>Charlie Lastra y Pepelu S\u00e1nchez<\/strong>, directores creativos, y<strong> Javier Villalba,<\/strong> director de negocio de la unidad.<\/p>\n<p>\u00abEn la actualidad, parece que acercarse a los videojuegos consiste en colocar un logo, en hacer que un <em>streamer<\/em> mencione tu marca en un directo o en patrocinar un evento\u00bb, han indicado Charlie Lastra y Pepelu S\u00e1nchez. Pero, \u00abesto no es ser parte del juego, esto es interrumpir, spamear y restar a la experiencia de los jugadores, que, siendo una<strong> audiencia extremadamente exigente,<\/strong> <strong>no duda en rechazar este tipo de publicidad,<\/strong> que es percibida como una invasi\u00f3n. GG nace para todo lo contrario\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>GG estar\u00e1 liderada por Charlie Lastra y Pepelu S\u00e1nchez, directores creativos, y Javier Villalba, director de negocio de la unidad.<\/p>\n","protected":false},"author":30,"featured_media":146048,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-146046","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TBWA\\Espa\u00f1a lanza GG, su nueva unidad especializada en gaming<\/title>\n<meta name=\"description\" content=\"La agencia creativa TBWAEspa\u00f1a ha lanzado GG, su nueva unidad de negocio especializada en el ecosistema gaming.\" \/>\n<meta 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