{"id":145963,"date":"2022-02-17T11:12:30","date_gmt":"2022-02-17T10:12:30","guid":{"rendered":"https:\/\/ipmark.com\/?p=145963"},"modified":"2022-02-17T11:12:30","modified_gmt":"2022-02-17T10:12:30","slug":"wunderman-thompson-firma-la-nueva-campana-del-madrid-design-festival","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=145963","title":{"rendered":"Wunderman Thompson firma la nueva campa\u00f1a del Madrid Design Festival"},"content":{"rendered":"<p><strong>Por quinto a\u00f1o consecutivo, la agencia Wunderman Thompson Espa\u00f1a ha vuelto a colaborar con Madrid Design Festival para desarrollar su campa\u00f1a de comunicaci\u00f3n. Un evento que se llevar\u00e1 a cabo entre los meses de febrero y marzo y que ofrece exposiciones, encuentros, talleres y conferencias protagonizadas por profesionales del sector del dise\u00f1o.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">En esta nueva edici\u00f3n, al igual que en las anteriores, la idea creativa se centra en explicar que siempre hay margen de mejora. As\u00ed, un buen dise\u00f1o facilita la imaginaci\u00f3n de un futuro m\u00e1s pr\u00f3spero. Bajo este concepto surge la idea de la campa\u00f1a: \u201c<strong>P\u00eddeselo al dise\u00f1o<\/strong>\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEn un momento de confusi\u00f3n, pesimismo, desconfianza, invitamos a la gente a tener fe en el dise\u00f1o, proponi\u00e9ndolo como una alternativa que nos permite cumplir nuestros deseos, que nos ofrece soluciones. Porque el dise\u00f1o puede terminar con las islas de pl\u00e1stico o hacer m\u00e1s dif\u00edcil que un virus se contagie\u201d, explica <\/span><b>Gloria Hern\u00e1ndez<\/b><span style=\"font-weight: 400;\">, directora creativa de Wunderman Thompson.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para poder difundir este mensaje, la agencia ha creado <strong>tres c\u00e1psulas de v\u00eddeo<\/strong> junto a la productora Glassy; y <strong>cuatro gr\u00e1ficas<\/strong> en las que se visualiza el concepto: \u201c<strong>Creer en el dise\u00f1o es creer en la prosperidad<\/strong>\u201d. Las piezas podr\u00e1n verse durante las jornadas profesionales al comienzo de cada sesi\u00f3n, en el material de carteler\u00eda as\u00ed como en las redes sociales de Madrid Design Festival y La F\u00e1brica, empresa organizadora del evento. <\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Madrid Design Festival - Mejor p\u00eddeselo al dise\u00f1o - Pitonisa\" width=\"800\" height=\"600\" src=\"https:\/\/www.youtube.com\/embed\/p9jXK0nxQS0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una colaboraci\u00f3n para desarrollar por quinto a\u00f1o consecutivo la campa\u00f1a de comunicaci\u00f3n del festival.<\/p>\n","protected":false},"author":7342,"featured_media":145964,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[6063],"class_list":["post-145963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-campana"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Wunderman Thompson crea la nueva campa\u00f1a del Madrid Design Festival<\/title>\n<meta name=\"description\" content=\"Una colaboraci\u00f3n que nace con el objetivo de desarrollar, por quinto a\u00f1o consecutivo, la campa\u00f1a de comunicaci\u00f3n del festival.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=145963\" 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