{"id":145661,"date":"2022-02-14T14:36:02","date_gmt":"2022-02-14T13:36:02","guid":{"rendered":"https:\/\/ipmark.com\/?p=145661"},"modified":"2022-02-14T14:57:27","modified_gmt":"2022-02-14T13:57:27","slug":"iab-europe-recurrira-responsabilidad-atribuida-por-apd-belga","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=145661","title":{"rendered":"IAB Europe recurrir\u00e1 la responsabilidad atribuida por la APD belga"},"content":{"rendered":"<p><strong>Despu\u00e9s de que la Autoridad de Protecci\u00f3n de Datos Belga (APDB) declarara a IAB Europe como parte corresponsable del tratamiento de la elaboraci\u00f3n de perfiles y otros datos en el Marco de Transparencia y Consentimiento (TCF), la organizaci\u00f3n ha informado de su intenci\u00f3n de recurrir dicha resoluci\u00f3n ante el Tribunal de Mercado Belga.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">\u201cIAB Europe es una peque\u00f1a asociaci\u00f3n que ha estado creando e iterando sobre un marco de buenas pr\u00e1cticas de protecci\u00f3n de datos bajo una continua consulta con las autoridades\u201d, ha expresado <strong>Townsend Feehan<\/strong>, directora general de <strong>IAB Europe<\/strong>. \u201cNo puede ser que la intenci\u00f3n del legislador europeo establezca que un organismo como el nuestro cargue con la responsabilidad legal de las actividades de tratamiento de datos de toda una industria\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan la organizaci\u00f3n, <a href=\"https:\/\/ipmark.com\/iab-europe-responsable-tratamiento-datos-tc-strings\/\" target=\"_blank\" rel=\"noopener\">la interpretaci\u00f3n que ha realizado la APDB en relaci\u00f3n a qui\u00e9n es el responsable del tratamiento de la elaboraci\u00f3n de perfiles<\/a> y otros tratamientos de datos realizados con los proveedores del TCF en el contexto del OpenRTB resulta una aplicaci\u00f3n err\u00f3nea de la ley.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEsto establece un precedente legal irracional. Tendr\u00e1 un efecto negativo al disuadir a otras organizaciones dedicadas a la elaboraci\u00f3n de est\u00e1ndares a invertir en instrumentos que tienen como objetivo proteger a los usuarios y facilitar el ejercicio de sus derechos bajo el RGPD\u201d, ha subrayado Feehan.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La organizaci\u00f3n cree que apelar a trav\u00e9s de la v\u00eda judicial es una decisi\u00f3n correcta para evitar consecuencias negativas no tenidas en cuenta y que podr\u00edan afectar a la industria de la publicidad digital en general, m\u00e1s all\u00e1 de los cambios que la APDB desea que se realicen en el TCF.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No obstante, muestran su inter\u00e9s en continuar trabajando con esta y otras autoridades de protecci\u00f3n de datos. Y <strong>descartan que estas \u00faltimas puedan tomar nuevas medidas contra IAB Europe o contra cualquier agente comercial que utilice el marco de transparencia y consentimiento.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sobre el hecho de que ciertas organizaciones de defensa de consumidores pidan a los anunciantes que dejen de emplear el TCF y OpenRTB, el organismo europeo se\u00f1ala que es una conclusi\u00f3n infundada porque en su sentencia, la APDB no nombra a ning\u00fan anunciante como parte interviniente y porque esta no ha exigido a IAB Europe que deje de emplear el TCF, dado que se encuentra a la espera de que se presente un plan de acci\u00f3n al respecto.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>IAB Europe recurrir\u00e1 ante el Tribunal de Mercado Belga, la resoluci\u00f3n publicada por la Autoridad de Protecci\u00f3n de Datos Belga, que le atribuye corresponsabilidad en el tratamiento de datos en el Marco de Transparencia y Consentimiento (TCF). <\/p>\n","protected":false},"author":29,"featured_media":145663,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2341,50],"class_list":["post-145661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-publicidad","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IAB Europe recurrir\u00e1 la responsabilidad atribuida por la APD belga<\/title>\n<meta name=\"description\" content=\"IAB Europe recurrir\u00e1 la resoluci\u00f3n que le atribuye corresponsabilidad en el tratamiento de datos en Marco de Transparencia y Consentimiento\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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