{"id":145636,"date":"2022-02-14T13:31:53","date_gmt":"2022-02-14T12:31:53","guid":{"rendered":"https:\/\/ipmark.com\/?p=145636"},"modified":"2022-02-14T13:33:29","modified_gmt":"2022-02-14T12:33:29","slug":"good-rebels-adquiere-aukera-agencia-de-analitica-digital-web","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=145636","title":{"rendered":"Good Rebels adquiere Aukera, agencia de anal\u00edtica digital web"},"content":{"rendered":"<p>Aukera es una compa\u00f1\u00eda especializada en servicios de\u00a0 <strong>anal\u00edtica digital avanzada, basados en datos y con una fuerte orientaci\u00f3n a resultados<\/strong>. Fundada en 2009, ha sido uno de los primeros partners en Espa\u00f1a para Google Tag Manager y una de las pocas agencias del pa\u00eds que cuentan con certificaciones es seis de sus productos GMP (Google Marketing Platform), convirti\u00e9ndose en el aliado perfecto para combinar las capacidades anal\u00edticas con proyectos de estrategia, infraestructura y tecnolog\u00eda de datos, data-driven marketing y cultura del dato. Aukera, y los 11 profesionales que integran el equipo, ha logrado combinar su expertise t\u00e9cnico y estrat\u00e9gico con soluciones \u00e1giles, flexibles y personalizadas que mejoran los resultados del negocio digital. Entre sus clientes destacan compa\u00f1\u00edas como Eroski, DKV, o Euskaltel.<\/p>\n<p>\u201cLa integraci\u00f3n de Aukera, junto a la de Kanvas y Muskae en 2020 y Bloom Worldwide en Reino Unido, supone <strong>un paso m\u00e1s en nuestra estrategia para consolidarnos como partner 360\u00ba en soluciones de marketing digital<\/strong>. Con este refuerzo continuado de nuestras capacidades queremos ser el aliado perfecto para desarrollar experiencias digitales que conectan marcas y personas a trav\u00e9s de la combinaci\u00f3n de datos, dise\u00f1o, creatividad y tecnolog\u00eda. Mejorando la captura y el an\u00e1lisis de datos a lo largo de los puntos de contacto del viaje del consumidor digital generamos un impacto positivo en los resultados de nuestros clientes. Y esta visi\u00f3n customer-centric impacta en todos los niveles, desde el proceso de\u00a0 investigaci\u00f3n y la definici\u00f3n estrat\u00e9gica a la construcci\u00f3n de la experiencia de usuario o la captaci\u00f3n y la fidelizaci\u00f3n\u201d, se\u00f1ala <strong>Fernando Polo, CEO de Good Rebels<\/strong>.<\/p>\n<p>\u201cLa nueva realidad de internet a la que se enfrentan las marcas es \u201cprivacy first\u201d, es decir, <strong>un entorno digital sin cookies, con nuevas regulaciones legales, navegadores m\u00e1s restrictivos y usuarios que demandan mayor privacidad y transparencia<\/strong>. Si a este escenario le unimos que el viaje del consumidor es cada vez m\u00e1s complejo, m\u00f3vil y multicanal, las marcas se enfrentan al reto de c\u00f3mo mejorar la captaci\u00f3n y explotaci\u00f3n de los datos provenientes de sus puntos de contacto y sacar el m\u00e1ximo provecho al an\u00e1lisis de tendencias de comportamiento para la toma de decisiones de negocio. Y es ah\u00ed donde nosotros nos convertimos en el aliado perfecto. \u201d, afirma <strong>Eneko Vivanco, CEO de Aukera<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La consultora espa\u00f1ola Good Rebels, conocida anteriormente como Territorio Creativo, ha anunciado la adquisici\u00f3n de la compa\u00f1\u00eda espa\u00f1ola especializada, Aukera, para reforzar su capacidad anal\u00edtica y optimizar la tasa de conversi\u00f3n en los activos digitales de sus clientes.<\/p>\n","protected":false},"author":14,"featured_media":145643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-145636","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Good Rebels adquiere Aukera, agencia de anal\u00edtica digital web - 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