{"id":145616,"date":"2022-02-14T14:26:16","date_gmt":"2022-02-14T13:26:16","guid":{"rendered":"https:\/\/ipmark.com\/?p=145616"},"modified":"2022-02-14T14:26:16","modified_gmt":"2022-02-14T13:26:16","slug":"podcasts-digitalizacion-plataformas-tendencias-radio-2022","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=145616","title":{"rendered":"Los podcasts y la digitalizaci\u00f3n de plataformas, tendencias de la radio en 2022"},"content":{"rendered":"<p><strong>La crisis sanitaria ha modificado los h\u00e1bitos de consumo de la radio, aumentando su escucha a trav\u00e9s de internet. Es por ello que la Federaci\u00f3n de Organismos o Entidades de Radio y Televisi\u00f3n Auton\u00f3micos (<a href=\"https:\/\/www.forta.es\/\">FORTA<\/a>) ha presentado las tendencias en el consumo de radio para el presente a\u00f1o.\u00a0\u00a0<\/strong><\/p>\n<p>En la 11\u00aa edici\u00f3n del D\u00eda Mundial de la Radio, la UNESCO ha establecido\u00a0<strong>tres subtem\u00e1ticas<\/strong> en las que este medio de comunicaci\u00f3n debe centrarse. Entre ellas son, la\u00a0<strong>confianza en el periodismo radiof\u00f3nico,\u00a0<\/strong>donde debe primar la informaci\u00f3n verificable y de alta calidad que se comparta en inter\u00e9s del p\u00fablico; la <strong>accesibilidad de la audiencia<\/strong> para atender las necesidades de informaci\u00f3n de todos los oyentes y la\u00a0<strong>viabilidad<\/strong> de las estaciones de radio para su supervivencia econ\u00f3mica.<\/p>\n<h2>Tendencias de la radio en 2022<\/h2>\n<p>Los organismos que componen FORTA se\u00f1alan tres grandes tendencias en el consumo radiof\u00f3nico:<\/p>\n<ol>\n<li><strong>Auge en el consumo de podcasts<\/strong>. Se han ido consolidando entre el p\u00fablico por su f\u00e1cil acceso y por la gran variedad de opciones en la programaci\u00f3n. Adem\u00e1s, ofrece la posibilidad de escuchar audios en <em>streaming <\/em>o que han sido emitidos con anterioridad. <span style=\"font-weight: 400;\">Seg\u00fan la tercera edici\u00f3n de la\u00a0<strong>EncuestaPod<\/strong> sobre el consumo de audio de habla hispana, un 70% de los usuarios de podcasts ha aumentado su tiempo de escucha durante los \u00faltimos a\u00f1os.<\/span><\/li>\n<li><strong>Digitalizaci\u00f3n de las plataformas y la incorporaci\u00f3n de nuevas tecnolog\u00edas que se adapten a nuevos h\u00e1bitos de la audiencia<\/strong>. La cantidad de dispositivos existentes ha logrado un que un p\u00fablico m\u00e1s amplio acceda a una mayor variedad de contenidos y ha permitido la interacci\u00f3n entre los usuarios.<\/li>\n<li><strong>Innovaci\u00f3n de tem\u00e1ticas y formatos<\/strong>. Estos m\u00e9todos har\u00e1n que capten un mayor n\u00famero de usuarios a trav\u00e9s de todo tipo de contenidos y, a su vez, ser\u00e1 uno de los principales retos para las emisoras.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>La pandemia ha modificado los h\u00e1bitos de escucha y entretenimiento de la poblaci\u00f3n, por lo que se presentan nuevas tendencias y retos en el horizonte radiof\u00f3nico. <\/p>\n","protected":false},"author":6924,"featured_media":145621,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5901],"tags":[34],"class_list":["post-145616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias","tag-medios-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los podcasts y la 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