{"id":14561,"date":"2012-01-19T13:35:14","date_gmt":"2012-01-19T13:35:14","guid":{"rendered":"https:\/\/ipmark.com\/las-agencias-y-lidl-resuelven-su-conflicto\/"},"modified":"2012-01-19T13:35:14","modified_gmt":"2012-01-19T13:35:14","slug":"las-agencias-y-lidl-resuelven-su-conflicto","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=14561","title":{"rendered":"Las agencias y Lidl resuelven su conflicto"},"content":{"rendered":"<p>La Asociaci\u00f3n Espa\u00f1ola de Agencias de Comunicaci\u00f3n Publicitaria (AEACP) y Lidl Supermercados S.A.U han aclarado las bases del concurso creativo y confirman que han llegado a un acuerdo sobre las condiciones contempladas en dicho concurso.<\/p>\n<p>De esta manera, Lidl ha aceptado modificar la clausula relativa a los derechos sobre los trabajos presentados.<\/p>\n<p>En un comunicado, la AEACP ha agradecido la voluntad de cooperaci\u00f3n de Lidl en este proceso, as\u00ed como su buena predisposici\u00f3n para garantizar los derechos de las agencias y confirma que no emprender\u00e1 acciones legales al considerar que las nuevas bases del concurso respetan la propiedad intelectual de los trabajos presentados y garantizan el cumplimiento de las normas que regulan el correcto funcionamiento del mercado.<\/p>\n<p>Como se recordar\u00e1, el pasado 16 de enero la Asociaci\u00f3n Espa\u00f1ola de Agencias de Comunicaci\u00f3n Publicitaria (AEACP) anunci\u00f3 que iba a emprender acciones legales contra la cadena de supermercados por considerar abusivas las condiciones de su nuevo concurso. La compa\u00f1\u00eda alemana pretend\u00eda reserva el derecho de utilizar las piezas presentadas por todas las agencias, aunque no fueran las adjudicatarias. \u201cTodas las agencias, por el hecho de concursar, ceden todos los derechos sobre su obra a Lidl\u201d, rezaban las bases del concurso.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Asociaci\u00f3n Espa\u00f1ola de Agencias de Comunicaci\u00f3n Publicitaria (AEACP) y Lidl Supermercados S.A.U han aclarado las bases del concurso creativo<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-14561","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las agencias y Lidl resuelven su conflicto - 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