{"id":145243,"date":"2022-02-09T14:30:06","date_gmt":"2022-02-09T13:30:06","guid":{"rendered":"https:\/\/ipmark.com\/?p=145243"},"modified":"2022-02-09T14:30:06","modified_gmt":"2022-02-09T13:30:06","slug":"el-confidencial-diseno-web-refuerza-posicionamiento-darwin-verne","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=145243","title":{"rendered":"El Confidencial estrena dise\u00f1o web y refuerza su posicionamiento gracias a Darwin &#038; Verne"},"content":{"rendered":"<p><strong>El Confidencial ha redise\u00f1ado su web, acompa\u00f1ado de una campa\u00f1a de imagen de marca, donde ha reforzado su posicionamiento como medio independiente. A trav\u00e9s del concepto \u00abSomos independientes. \u00bfY t\u00fa?\u00bb invita a los lectores a cuestionarse su propia independencia a la hora de buscar informaci\u00f3n.\u00a0<\/strong><\/p>\n<p><strong>Darwin &amp; Verne<\/strong> lanza un manifiesto de independencia period\u00edstica, dirigida a lectores de cualquier ideolog\u00eda, pero que buscan una informaci\u00f3n no sesgada por intereses. Por ello, lanzan algunas reflexiones como \u00abSomos los que creemos que tener una ideolog\u00eda es compatible con tener ideas propias\u00bb o \u00abSomos los que pensamos que &#8216;todo el mundo lo dice&#8217; no es una fuente fiable\u00bb.<\/p>\n<p>La agencia fue elegida por el medio digital tras un concurso entre varias agencias desarrollado entre los meses de octubre y noviembre de 2021. El grupo\u00a0<strong>Darwin &amp; Verne<\/strong>, en cuyo ecosistema se integra la agencia\u00a0<strong>Smartup<\/strong> como\u00a0<em>partner<\/em> estrat\u00e9gico, elabor\u00f3 la propuesta creativa y de consultor\u00eda en\u00a0<em>performance<\/em> y anal\u00edtica de datos, aspecto que tiene una importancia decisiva en la captaci\u00f3n de suscriptores para un medio como este.<\/p>\n<h2>Estrategia de comunicaci\u00f3n<\/h2>\n<p>Se articula sobre v\u00eddeos digitales de corta duraci\u00f3n (10&#8243;), producidos por\u00a0<strong>Visual Noise<\/strong>, productora interna de la agencia. Les acompa\u00f1a una pieza larga de 60&#8243;, as\u00ed como\u00a0<em>banners<\/em> digitales, piezas para redes sociales y cu\u00f1as de radio.<\/p>\n<p>Adem\u00e1s del redise\u00f1o, el diario ha\u00a0<strong>lanzado una oferta de suscripci\u00f3n de 59\u20ac\/a\u00f1o<\/strong>, buscando el apoyo de suscriptores que ayuden a fortalecer su independencia. El diario, que ya cuenta con unos\u00a0<strong>20 millones de visitantes \u00fanicos<\/strong>,\u00a0<strong>270 millones de p\u00e1ginas vistas<\/strong> y es el tercer medio de comunicaci\u00f3n de Espa\u00f1a con m\u00e1s recurrencia en su web (seg\u00fan datos de Comscore), quiere invitar a su base de lectores a dar un paso m\u00e1s y suscribirse a la informaci\u00f3n independiente.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este nuevo posicionamiento busca que los lectores se cuestionen su propia independencia a la hora de buscar informaci\u00f3n. <\/p>\n","protected":false},"author":6924,"featured_media":145249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[],"class_list":["post-145243","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Confidencial estrena dise\u00f1o web y refuerza su posicionamiento gracias a Darwin &amp; 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