{"id":145022,"date":"2022-02-07T14:00:02","date_gmt":"2022-02-07T13:00:02","guid":{"rendered":"https:\/\/ipmark.com\/?p=145022"},"modified":"2022-02-07T14:00:02","modified_gmt":"2022-02-07T13:00:02","slug":"la-vida-el-deporte-que-mas-amamos-celebra-el-30-aniversario-de-decathlon-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=145022","title":{"rendered":"\u201cLa vida, el deporte que m\u00e1s amamos\u201d, celebra el 30 aniversario de Decathlon Espa\u00f1a"},"content":{"rendered":"<p><strong>Decathlon lanza su nueva campa\u00f1a, \u201cLa vida, el deporte que m\u00e1s amamos\u201d, como pistoletazo de salida a las numerosas acciones que la compa\u00f1\u00eda llevar\u00e1 a cabo, por motivo de su 30 aniversario en Espa\u00f1a.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Junto con la agencia creativa <strong>Ogilvy Madrid<\/strong>, la campa\u00f1a busca <strong>poner en valor la conexi\u00f3n que existe entre el deporte y la vida<\/strong>. Para este posicionamiento, se han trabajado diferentes piezas que refuerzan los tres territorios clave que trabaja Decathlon para su 30 aniversario: <strong>innovaci\u00f3n; salud y bienestar; y sostenibilidad<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una campa\u00f1a que est\u00e1 disponible en TV, publicidad exterior, digital, social y tiendas <strong>desde el 4 de febrero hasta el pr\u00f3ximo 17 de febrero.\u00a0<\/strong><\/span><\/p>\n<h2><b>#30aniversarioDecathlon<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Una sola <strong>pieza emocional acompa\u00f1ada de una canci\u00f3n<\/strong>, ser\u00e1n los elementos clave en la idea creativa. \u201cLa declaraci\u00f3n de amor de la canci\u00f3n \u201cComo yo te amo\u201d de Manuel Alejandro, que artistas de todas las generaciones han puesto voz, nos ha servido de hilo conductor para construir la pieza\u201d, aseguran<\/span><b> Juan Pedro Moreno<\/b><span style=\"font-weight: 400;\"> y <\/span><b>Javier Senovilla<\/b><span style=\"font-weight: 400;\">, directores creativos ejecutivos de Ogilvy Madrid.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Encontrar el <strong>equilibrio entre la emocionalidad y la capacidad heroica<\/strong> ha sido el gran reto de \u201cLa vida, el deporte que m\u00e1s amamos\u201d. Por ello, el mensaje abanderado por el amor y la pasi\u00f3n hacia el deporte representa a la perfecci\u00f3n la comunicaci\u00f3n de Decathlon en estos \u00faltimos 30 a\u00f1os.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEl deporte tiene el poder de transformar positivamente nuestro d\u00eda a d\u00eda, y esta pieza es un homenaje a 30 a\u00f1os de innovaci\u00f3n, salud y vida. Pero, sobre todo, de agradecimiento a todas las personas que nos han acompa\u00f1ado en esta bonita aventura\u201d, explica <\/span><b>Lorena Lara<\/b><span style=\"font-weight: 400;\">, l\u00edder de contenido de Decathlon Espa\u00f1a.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Spot #30A\u00f1os 2022 | Decathlon\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/Ut7JpKjcfWM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El primer trabajo de Ogilvy con Decathlon como su nueva agencia creativa tras ganar el concurso lanzado por la compa\u00f1\u00eda hace algunos meses. <\/p>\n","protected":false},"author":7342,"featured_media":145026,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6063],"class_list":["post-145022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-campana"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u201cLa vida, el deporte que m\u00e1s amamos\u201d, celebra el aniversario de Decathlon<\/title>\n<meta name=\"description\" content=\"El primer trabajo de Ogilvy con Decathlon como su nueva agencia creativa tras ganar el concurso lanzado por la compa\u00f1\u00eda hace algunos meses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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