{"id":144854,"date":"2022-02-04T10:35:57","date_gmt":"2022-02-04T09:35:57","guid":{"rendered":"https:\/\/ipmark.com\/?p=144854"},"modified":"2022-02-04T11:17:23","modified_gmt":"2022-02-04T10:17:23","slug":"multiplica-adquiere-beagency","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=144854","title":{"rendered":"Multiplica adquiere BeAgency"},"content":{"rendered":"<p><strong>La empresa de dise\u00f1o y ejecuci\u00f3n de estrategias de transformaci\u00f3n digital, Multiplica, ha adquirido BeAgency, agencia de publicidad especializada en construir y conectar a las empresas con sus clientes en entornos digitales. De este modo, Multiplica afianza su posicionamiento en este segmento del mercado.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\"><strong>BeAgency<\/strong> adem\u00e1s de ser experta en acelerar el rendimiento de las marcas (<\/span><strong><i>brand performance<\/i><\/strong><span style=\"font-weight: 400;\">) y pionera en <strong>social live shopping<\/strong>; ha consolidado un equipo de profesionales expertos en diferentes \u00e1reas de marketing digital, que se integran, con efecto inmediato, en el <strong>estudio global de marketing<\/strong> de Multiplica.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los miembro del <strong>Comit\u00e9 de Direcci\u00f3n<\/strong> de la agencia de publicidad se han sumado a este nuevo proyecto con <strong>Micky Ribera<\/strong> (hasta ahora CEO de BeAgency) que asume la <strong>direcci\u00f3n de la unidad de negocio de Multiplica<\/strong>; y <strong>Rafa Ferrater<\/strong>, que contin\u00faa como <strong>director general creativo<\/strong>, ambos como socios en el grupo Multiplica. Esta divisi\u00f3n tambi\u00e9n estar\u00e1 apoyada por el equipo directivo integrado por <strong>Marta D\u00edez<\/strong> (directora de negocio), <strong>Sonia Cabot<\/strong> (directora de servicio al cliente), <strong>Miriam Arjona<\/strong> (CFO), Marc Sorli (<\/span><i><span style=\"font-weight: 400;\">head of eRetail\/LiveShopping<\/span><\/i><span style=\"font-weight: 400;\">) y <strong>Betsy Sabat\u00e9<\/strong> (directora creativa).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por su parte, <strong>Multiplica<\/strong> prev\u00e9 <strong>seguir creciendo a\u00fan m\u00e1s en 2022<\/strong>. Una <strong>estrategia de crecimiento y expansi\u00f3n<\/strong> que se hace visible con esta adquisici\u00f3n. Por ello, \u00aben un momento en el que es clave redefinir e impulsar las experiencias digitales de las marcas con sus clientes, el equipo de BeAgency ser\u00e1 un activo fundamental para que Multiplica consolide su oferta de marketing digital y ayude a las empresas a conectar con sus clientes en el entorno digital, con una propuesta de valor completa y cohesionada, que se complementa los servicios de las \u00e1reas de Estrategia, Intelligence, Data, Experience y Tech\u201d, explica <\/span><b>David Boronat<\/b><span style=\"font-weight: 400;\">, presidente y fundador de Multiplica.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta compra refuerza el marketing estudio de la consultora digital y afianza su posicionamiento.<\/p>\n","protected":false},"author":7342,"featured_media":144855,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-144854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Multiplica adquiere BeAgency como parte de su estrategia de crecimiento<\/title>\n<meta name=\"description\" content=\"La compra de BeAgency refuerza el marketing estudio de la consultora digital y afianza su posicionamiento.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=144854\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" 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