{"id":144795,"date":"2022-02-03T17:07:10","date_gmt":"2022-02-03T16:07:10","guid":{"rendered":"https:\/\/ipmark.com\/?p=144795"},"modified":"2022-02-03T17:07:10","modified_gmt":"2022-02-03T16:07:10","slug":"carrefour-y-brut-lanzan-la-plataforma-de-live-shopping-brut-shop","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=144795","title":{"rendered":"Carrefour y Brut. lanzan la plataforma de &#8216;live shopping&#8217; Brut Shop"},"content":{"rendered":"<p><strong>La cadena francesa de hipermercados, Carrefour, que mantiene su apuesta por las compras en vivo y convertirse en la ense\u00f1a l\u00edder del social commerce, ha anunciado el lanzamiento de la plataforma Brut Shop, junto a Brut. Se convierte en la primera gran comunidad de<em> live shopping<\/em> en Europa, abierta a la llegada de socios y donde los usuarios podr\u00e1n realizar compras en vivo.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La plataforma de medios digitales Brut. cuenta con unos 70 millones de usuarios en Europa, y representa el 39% del mercado de medios en las redes sociales en Francia y llega a todas las personas entre 18 y 34 a\u00f1os. \u201cNuestro objetivo es <\/span><b>crear la plataforma de social commerce m\u00e1s importante del mercado franc\u00e9s<\/b><span style=\"font-weight: 400;\">\u201d, detallan.<\/span><\/p>\n<h2><b>50 eventos &#8216;live shopping&#8217; en 2021<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Con este movimiento, Carrefour refuerza su divisi\u00f3n de compras en vivo, c<\/span><span style=\"font-weight: 400;\">on casi 50 eventos <\/span><span style=\"font-weight: 400;\">live shopping realizados en el \u00faltimo a\u00f1o. De hecho, las distintas acciones digitales han incrementado el n\u00famero de usuarios a sus sitios web, con m\u00e1s de 15 millones de visitantes \u00fanicos mensuales en Francia.<\/span><b>\u00a0 Brut Shop es una comunidad abierta. <\/b><span style=\"font-weight: 400;\">Carrefour y Brut. esperan atraer a numerosas marcas a la plataforma de compras live shopping.<\/span><\/p>\n<blockquote><p><span style=\"color: #000000;\"><b>El 60% de los clientes franceses de Carrefour est\u00e1n interesados en el &#8216;live shopping&#8217;<\/b><\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Este formato de compras en vivo, lanzado inicialmente en Asia, atrae al 60% de los clientes de Carrefour en Francia. A su vez, se\u00f1alan desde la ense\u00f1a, <\/span><b>cada vez m\u00e1s marcas del mercado de gran consumo est\u00e1n interesados en estos eventos<\/b><span style=\"font-weight: 400;\"> porque represente una nueva forma de acercarse a los j\u00f3venes, acelerar las compras online y aumentar la diferenciaci\u00f3n de la compa\u00f1\u00eda.<\/span><\/p>\n<h2><b>&#8216;Social commerce&#8217;<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">El mercado del <a href=\"https:\/\/ipmark.com\/dossier-expectativas-ipmark-15-tendencias-2022\/\">social commerce <\/a>es una palanca de crecimiento en estos momentos, al combinar los nuevos h\u00e1bitos de consumo y su deseo de interactuar con las marcas, las compras en vivo est\u00e1n experimentando un gran crecimiento, impulsadas por la generaciones Z y Millennials. Seg\u00fan Accenture, el mercado de comercio social tiene<\/span><b> un valor estimado de 492.000 millones de d\u00f3lares en Estados Unidos<\/b><span style=\"font-weight: 400;\"> y alcanzar\u00e1 los 1,2 billones en 2025.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brut Shop es una comunidad abierta. Carrefour y Brut. esperan atraer a numerosas marcas a la plataforma de compras en vivo.<\/p>\n","protected":false},"author":30,"featured_media":144796,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[2154],"class_list":["post-144795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carrefour y Brut. lanzan la plataforma de &#039;live shopping&#039; Brut Shop<\/title>\n<meta name=\"description\" content=\"Carrefour y Brut. han lanzado la plataforma Brut Shop, con intenciones de convertirse en el principal operador de social ecommerce.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=144795\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carrefour y Brut. lanzan la plataforma de &#039;live shopping&#039; 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