{"id":144794,"date":"2022-02-03T17:39:02","date_gmt":"2022-02-03T16:39:02","guid":{"rendered":"https:\/\/ipmark.com\/?p=144794"},"modified":"2022-02-03T17:41:39","modified_gmt":"2022-02-03T16:41:39","slug":"laliga-anuncia-patrocinio-vivo-demostrando-ambos-unen-gente","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=144794","title":{"rendered":"LaLiga anuncia el patrocinio de vivo demostrando c\u00f3mo ambos unen a la gente"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Este acuerdo tendr\u00e1 vigencia en las pr\u00f3ximas tres semanas y <strong>otorga a la marca de\u00a0<em>smartphones<\/em> la exclusividad en el territorio de la tecnolog\u00eda en la competici\u00f3n<\/strong>. La agencia <strong>Manifiesto<\/strong> ha trabajado<\/span><span style=\"font-weight: 400;\">\u00a0codo con codo con ambas marcas para crear un patrocinio que refleje la identidad de ambas, y que puedan convivir en el d\u00eda a d\u00eda y en cualquiera de sus activaciones.\u00a0<\/span><\/p>\n<p><strong>vivo<\/strong> se ha planteado el reto tanto de llegar a millones de aficionados como de posicionar a la marca en el mercado como una\u00a0<em>football love brand<\/em>, como ya est\u00e1n haciendo gracias al\u00a0<strong>patrocinio del Mundial de Qatar 2022<\/strong> y de la pasada Eurocopa.<\/p>\n<p><iframe loading=\"lazy\" title=\"LaLiga y Vivo | Spot patrocinador oficial\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/5Pv27vfNnvY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Manifiesto<\/strong> ha creado tanto el concepto de la campa\u00f1a como diversos <em>assets<\/em> del evento en el que se va a presentar el acuerdo de patrocinio. Entre ellos, se encuentra el <em>key visual<\/em> de la campa\u00f1a, el <em>spot<\/em> que se ver\u00e1 en los canales oficiales de la competici\u00f3n, materiales espec\u00edficos para el acto, y la estrategia del plan anual de contenido para redes sociales de <strong>vivo<\/strong>. \u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00abCuanto m\u00e1s lo vives, m\u00e1s te une\u00bb es el insight que oficializa el acuerdo de patrocinio entre LaLiga y vivo, marca china de tecnolog\u00eda. Y es que los dispositivos de la marca y LaLiga tienen en com\u00fan que unen a la gente y les conectan para vivir la vida con pasi\u00f3n.\u00a0<\/p>\n","protected":false},"author":6924,"featured_media":144806,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-144794","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LaLiga anuncia el patrocinio de vivo demostrando c\u00f3mo ambos unen a la gente<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=144794\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LaLiga anuncia el patrocinio de vivo demostrando c\u00f3mo ambos unen a la gente\" \/>\n<meta property=\"og:description\" content=\"&quot;Cuanto m\u00e1s lo vives, m\u00e1s te une&quot; es el insight que oficializa el acuerdo de patrocinio entre LaLiga y vivo, marca china de tecnolog\u00eda. 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