{"id":144616,"date":"2022-02-10T10:02:20","date_gmt":"2022-02-10T09:02:20","guid":{"rendered":"https:\/\/ipmark.com\/?p=144616"},"modified":"2022-02-10T10:02:20","modified_gmt":"2022-02-10T09:02:20","slug":"62-espanoles-compra-online-regalos-san-valentin","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=144616","title":{"rendered":"Un 62% de los espa\u00f1oles comprar\u00e1 online sus regalos de San Valent\u00edn"},"content":{"rendered":"<p><strong>San Valent\u00edn es cada vez m\u00e1s popular en Espa\u00f1a, y se demuestra con que a un 67% de los espa\u00f1oles celebra este d\u00eda de alguna forma. Este porcentaje se eleva hasta el 72% en la franja de 25 a 50 a\u00f1os. De hecho, Espa\u00f1a es uno de los pa\u00edses donde m\u00e1s han crecido las b\u00fasquedas por internet relacionadas con esta celebraci\u00f3n.\u00a0<\/strong><\/p>\n<p>La compra en l\u00ednea de estos regalos para este d\u00eda ha crecido exponencialmente desde el inicio de la pandemia. Seg\u00fan datos de\u00a0<strong>Qapla&#8217;<\/strong>, el sistema integrado que permite la gesti\u00f3n de los env\u00edos de comercio electr\u00f3nico en todas sus fases, <strong>el 62% de los espa\u00f1oles utilizar\u00e1 comprar\u00e1 sus regalos de San Valent\u00edn a trav\u00e9s de internet.\u00a0<\/strong><\/p>\n<h2>Autorregalos por San Valent\u00edn<\/h2>\n<p>Adem\u00e1s, estas compras se producen cada vez m\u00e1s a trav\u00e9s de los m\u00f3viles, desde se producen tres de cada cuatro de ellas. Sin embargo, los espa\u00f1oles\u00a0<strong>deciden cada vez m\u00e1s dedicar esta fecha a un abanico m\u00e1s amplio de amores<\/strong>: amigos, familiares, mascotas o, incluso,\u00a0<strong>autorregalos<\/strong> (+39%).<\/p>\n<p>Los usuarios cada vez son m\u00e1s previsores, pues las b\u00fasquedas y compras por internet se aprecian desde principios de enero. No obstante, <strong>el mayor porcentaje de ventas (64%) se produce en la semana del 14 de febrero.<\/strong><\/p>\n<h2><strong>\u00bfQu\u00e9 se compra m\u00e1s?<\/strong><strong>\u00a0<\/strong><\/h2>\n<p>Por sectores, los regalos que m\u00e1s prevalecen a trav\u00e9s de internet son:\u00a0<strong>perfumes y belleza<\/strong> (18% y aumenta un 3% la media de compra anual),\u00a0<strong>joyas<\/strong> (14%),\u00a0<strong>bombones, cavas y productos <em>gourmet\u00a0<\/em><\/strong>(12%).\u00a0 A su vez, se estima un crecimiento en electr\u00f3nica y productos para mascotas durante este periodo.<\/p>\n<p>Los espa\u00f1oles que compren sus regalos online gastar\u00e1n, de media,\u00a0<strong>57 euros<\/strong>. Los\u00a0<em>millennials<\/em> son los que m\u00e1s celebran el d\u00eda de los enamorados (68%) y elevan el gasto en regalos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se estima que los espa\u00f1oles gasten una media de 57 euros en regalos para este d\u00eda, y que tambi\u00e9n los destinan a familiares, amigos, mascotas o, incluso, hacia s\u00ed mismos. <\/p>\n","protected":false},"author":6924,"featured_media":144617,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5901],"tags":[2154],"class_list":["post-144616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias","tag-ecommerce"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un 62% de los espa\u00f1oles comprar\u00e1 online sus regalos de San 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