{"id":144601,"date":"2022-02-02T18:11:58","date_gmt":"2022-02-02T17:11:58","guid":{"rendered":"https:\/\/ipmark.com\/?p=144601"},"modified":"2022-02-02T18:11:58","modified_gmt":"2022-02-02T17:11:58","slug":"showheroes-group-adquiere-smartclip-latam","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=144601","title":{"rendered":"ShowHeroes Group adquiere smartclip Latam"},"content":{"rendered":"<p><strong>La empresa europea de video para anunciantes y publishers, ShowHeroes Group, adquiere smartclip Latam. As\u00ed, la multinacional reconoce la trayectoria de smartclip como pioneros y especialistas en Connected TV, la plataforma de mayor crecimiento en M\u00e9xico.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Esta fusi\u00f3n ofrecer\u00e1 una <strong>soluci\u00f3n de video eficiente en visibilidad e innovaci\u00f3n de formato,<\/strong> pero manteniendo un entorno seguro y confiable para las marcas. De esta forma, ShowHeroes Group lanzar\u00e1 su producto de instream contextual y video en Connected TV en los <strong>mercados de Estados Unidos y Latam<\/strong>, mientras incorpora la experiencia de smartclip en Connected TV sobre su producto y conocimiento a nivel global.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La adquisici\u00f3n de smartclip Latam marca el <strong>quinto acuerdo de fusi\u00f3n y adquisici\u00f3n<\/strong> del grupo en el \u00faltimo a\u00f1o y medio tras el reciente acuerdo con <strong>Nordics<\/strong> (Play Add Media Group). Asimismo, la compra de smartclip ser\u00e1 el punto de entrada para la multinacional en Latinoam\u00e9rica y Estados Unidos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La uni\u00f3n llega en el mejor momento posible: <strong>el consumo de contenidos a trav\u00e9s de Connected TV ha aumentado en Am\u00e9rica Latina<\/strong>. Por ello, se estima que en 2023 se superen los 317 millones de espectadores en video digital en Am\u00e9rica Latina, seg\u00fan un estudio de eMarketer. Lo que significa que el 48,2%, <strong>casi la mitad de la regi\u00f3n, consume este tipo de contenidos. <\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una uni\u00f3n con el objetivo de ofrecer la mejor soluci\u00f3n de v\u00eddeo para anunciantes y publishers.<\/p>\n","protected":false},"author":7342,"featured_media":144608,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-144601","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ShowHeroes Group adquiere smartclip Latam y aterriza en Estados Unidos<\/title>\n<meta name=\"description\" content=\"La uni\u00f3n de ShowHeroes Group y smartclip Latam tiene como objetivo 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