{"id":144588,"date":"2022-02-02T10:33:05","date_gmt":"2022-02-02T09:33:05","guid":{"rendered":"https:\/\/ipmark.com\/?p=144588"},"modified":"2022-02-02T10:33:05","modified_gmt":"2022-02-02T09:33:05","slug":"vccp-spain-nueva-agencia-creativa-de-codere-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=144588","title":{"rendered":"VCCP Spain, nueva agencia creativa de Codere Espa\u00f1a"},"content":{"rendered":"

Codere Espa\u00f1a ha elegido a VCCP Spain como su nueva agencia creativa. Ser\u00e1 responsable del planteamiento estrat\u00e9gico, la creaci\u00f3n y producci\u00f3n de la campa\u00f1a de publicidad de la operadora en nuestro pa\u00eds, tanto para apuestas deportivas como para el casino online.<\/b><\/p>\n

Codere ha realizado un proceso de consultas de varias agencias durante el \u00faltimo trimestre de 2021, adjudicando a VCCP Spain la gesti\u00f3n creativa de sus campa\u00f1as publicitarias en Espa\u00f1a. La empresa creativa trabajar\u00e1 conjuntamente con la agencia de medios de la marca espa\u00f1ola, <\/span>UPartner media.\u00a0<\/b><\/p>\n

Tras esta adjudicaci\u00f3n,<\/span> la agencia tiene el objetivo consolidar el liderazgo sostenible de Codere en la categor\u00eda en los pr\u00f3ximos a\u00f1os, <\/b>incrementando el <\/span>brand equity<\/span><\/i>, la relevancia y la diferenciaci\u00f3n de la marca en un sector cada d\u00eda m\u00e1s competitivo y regulado, as\u00ed como optimizar la experiencia de la compa\u00f1\u00eda en los puntos de contacto de cada canal de comunicaci\u00f3n.\u00a0<\/span><\/p>\n

En palabras del responsable de marketing,<\/span> Carlos Gonz\u00e1lez de las Cueva, <\/b>\u201cconfiamos en esta nueva etapa para la compa\u00f1\u00eda, para seguir impulsando la estrategia de crecimiento del grupo en Espa\u00f1a, y su apuesta por el entretenimiento responsable, a<\/strong><\/span> pesar de la restrictiva normativa<\/a> en las comunicaciones comerciales en el pa\u00eds, que sin duda supondr\u00e1 un enorme reto creativo y de comunicaci\u00f3n\u201d.<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

La agencia tiene el objetivo consolidar el liderazgo sostenible de la operadora en la categor\u00eda de apuestas en los pr\u00f3ximos a\u00f1os.\u00a0<\/p>\n","protected":false},"author":30,"featured_media":144589,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-144588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"\nVCCP Spain, nueva agencia creativa de Codere Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"VCCP Spain ha sido elegida agencia creativa de Codere Espa\u00f1a, con el objetivo de consolidar el liderazgo sostenible de la operadora.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=144588\" \/>\n<meta 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