{"id":144561,"date":"2022-02-01T17:33:41","date_gmt":"2022-02-01T16:33:41","guid":{"rendered":"https:\/\/ipmark.com\/?p=144561"},"modified":"2022-02-01T17:34:26","modified_gmt":"2022-02-01T16:34:26","slug":"esther-morillas-vicepresidenta-de-public-affairs-communications-and-sustainability-de-coca-cola-europacific-partners-iberia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=144561","title":{"rendered":"Esther Morillas, vicepresidenta de \u2018Public Affairs, Communications and Sustainability\u2019 de Coca-Cola Europacific Partners Iberia"},"content":{"rendered":"<p style=\"font-weight: 400;\">Esther Morillas ha sido nombrada nueva v<em>icepresident\u00a0<\/em>del \u00e1rea de Public Affairs, Communications and Sustainability (PACS) de Coca-Cola Europacific Partners (CCEP) Iberia y miembro del Comit\u00e9 de Direcci\u00f3n de la Business Unit de Iberia. Morillas <strong>sustituir\u00e1 a Ana Callol<\/strong> que, a comienzos de este a\u00f1o, asumi\u00f3 la responsabilidad de dirigir esta misma \u00e1rea a nivel global como <em>chief public affairs, communications and sustainability officer<\/em> de CCEP.<\/p>\n<p style=\"font-weight: 400;\">A partir del pr\u00f3ximo 1 de marzo,\u00a0 Morillas se encargar\u00e1 de <strong>liderar el equipo de PACS en Espa\u00f1a y Portugal<\/strong>, as\u00ed como de coordinar la gesti\u00f3n y la puesta en marcha de las estrategias de CCEP en materia de sostenibilidad y de relaciones con los diferentes grupos de inter\u00e9s.<\/p>\n<p style=\"font-weight: 400;\">La nueva <em>vicepresident\u00a0<\/em>de Public Affairs, Communications and Sustainability ha desarrollado buena parte de su carrera en The Coca-Cola Company a la que se uni\u00f3 en 2003 como brand manager. Desde entonces ha ocupado diversos puestos hasta convertirse en 2015 en <strong>directora de marketing para el mercado ib\u00e9rico<\/strong>. Bajo su liderazgo, Iberia se consolid\u00f3 como un mercado referente de innovaci\u00f3n, creando marcas locales que han sido exportadas a otros pa\u00edses del mundo. Hasta su incorporaci\u00f3n a CCEP como VP de PACS Iberia, era la <strong>directora de marca Coca-Cola para Europa<\/strong>.<\/p>\n<p style=\"font-weight: 400;\">Con anterioridad a su llegada a The Coca-Cola Company, Esther Morillas, que es licenciada en econ\u00f3micas y Marketing Internacional por la Universidad San Pablo-CEU y la Fachhochshule Pforzheim de Alemania, fue Brand Manager en L\u2019Oreal (2001-2003). Previamente hab\u00eda desarrollado ese cargo en BDF Nivea. Inici\u00f3 su carrera profesional en BASF Curtex en el departamento financiero en Barcelona. En la actualidad, Morillas es codirectora del Master de Marketing Digital del Instituto de Empresa.<\/p>\n<p style=\"font-weight: 400;\">\n","protected":false},"excerpt":{"rendered":"<p>Se encargar\u00e1 de liderar el equipo de PACS en Espa\u00f1a y Portugal y de coordinar la gesti\u00f3n y la puesta en marcha de las estrategias de CCEP en materia de sostenibilidad y de relaciones con los diferentes grupos de inter\u00e9s. <\/p>\n","protected":false},"author":14,"featured_media":144562,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[143],"class_list":["post-144561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-coca-cola"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Esther Morillas, vicepresidenta de \u2018Public Affairs, Communications and Sustainability\u2019 de Coca-Cola Europacific Partners Iberia - 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