{"id":144540,"date":"2022-02-01T17:11:28","date_gmt":"2022-02-01T16:11:28","guid":{"rendered":"https:\/\/ipmark.com\/?p=144540"},"modified":"2022-02-02T09:23:33","modified_gmt":"2022-02-02T08:23:33","slug":"viajes-el-corte-ingles-elige-a-wunderman-thompson-para-su-proxima-campana-de-marca","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=144540","title":{"rendered":"Viajes El Corte Ingl\u00e9s elige a Wunderman Thompson para su pr\u00f3xima campa\u00f1a de marca"},"content":{"rendered":"<p><strong>Tras un concurso con diferentes agencias creativas colaboradoras, Viajes El Corte Ingl\u00e9s conf\u00eda en Wunderman Thompson para liderar una campa\u00f1a publicitaria que pondr\u00e1 en valor los atributos de la agencia de viajes.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Una alianza en un a\u00f1o clave, con el foco sobre el 2022, considerado como <strong>el a\u00f1o de la recuperaci\u00f3n y consolidaci\u00f3n del sector tur\u00edstico<\/strong>. La campa\u00f1a de marca arrancar\u00e1 en los pr\u00f3ximos d\u00edas y ser\u00e1 apoyada en medios masivos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A pesar que existen muchas ganas de viajar, contin\u00faa existiendo temor y reticencias a reservar con antelaci\u00f3n. As\u00ed, el objetivo de la campa\u00f1a es \u201celiminar miedos, contribuyendo as\u00ed a <strong>mejorar sus expectativas de negocio, reforzar su liderazgo<\/strong> y, por qu\u00e9 no decirlo, a la <strong>reactivaci\u00f3n de un sector clave<\/strong> para nuestra econom\u00eda\u201d, explica <\/span><b>Jose M\u00aa Piera<\/b><span style=\"font-weight: 400;\">, director de desarrollo de negocios y clientes en Wunderman Thompson.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wunderman Thompson pondr\u00e1 en marcha una campa\u00f1a publicitaria con el objetivo de mostrar los atributos de la agencia de viajes.<\/p>\n","protected":false},"author":7342,"featured_media":144542,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-144540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Viajes El Corte Ingl\u00e9s elige a Wunderman Thompson para su campa\u00f1a<\/title>\n<meta name=\"description\" content=\"Wunderman Thompson pondr\u00e1 en marcha una campa\u00f1a publicitaria con el objetivo de mostrar los atributos de Viajes El Corte Ingl\u00e9s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=144540\" \/>\n<meta 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